Are You Following The Promotional Items Trend?

It is a well known fact that giving away promotional products is one of the best forms of advertising and marketing for your company

. Companies invest a lot of time and money in picking the best of the products and presenting it to their current and potential customers.

The question, however, is: is this is working as much as it should? How can we get the best result from this activity? Marketing executives work on a specified plan to get the maximum output of the promotional activity. But, most of them are known to stick to the tried-and-tested method. While, it works just fine, one should not ignore the current trends in the world of promotional marketing.

Most think that a current hype around a specific product may be pointless, but it is essential to study it further. Promotional trends usually work with the masses and get instant attention for your organization. In addition, it also acts as an innovative factor for your products. Giving away the same type of promotional bags or steel pens might work against you. It would be ideal if your bag had a different kind of closure system, or your pen is customized. Listed below are the major trends that are being followed in the field of promotional items.

Eco-Friendly

Green is in. Promotional products made from biodegradable material are a hot selling item currently. As more and more people are getting conscious of the environment, they expect the same from the businesses they are supporting. Therefore, materials like eco-plastic, paper, recycled metal, etc. are used while giving away promotional materials.

Fashion

Keeping up with the current trend or fashion is essential too. Most companies may spend more for better quality, but tend to lose out due to the look of the product. For example, giving the same drawstring promotional bags as last year may not work, but, if you add a new kind of zipper or a clutch lock, your clients would like to carry your bag for everyday use.

Company Style

This is a relative new concept, where the company specifically gets the promotional product designed as per the companys style. Why get a generic name badge holder, when you can get one that is shaped as per your company logo or match your company colors?

These are the current trends followed by most companies; however, keep track of the trends that businesses in your line follow. This will help you keep your company up to date and give you an edge over your competitors. Follow these latest trends for promotional items and watch your revenue grow.

of MARCO Promotional Products

by: Ken Arch

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