Are You Guilty Of Keyword Stuffing?

Every website owner seeks to achieve high ranking positions in the search engine results page

. Optimizing one's website with the use of keywords throughout the web content is one of the common practices. Search engines love sites that has a great content and relevant keywords, but not when you commit keyword stuffing just to rank high in search engine results.What is this practice and why is it a major SEO mistake?Let's say you've already created your website, researched the keywords to use for your SEO purposes, and you have written what you think is excellent, captivating content.Keyword stuffing occurs when one uses keywords, linking structures, tags and other ways of optimization on one's website that has no relevance to the website's content or purpose. Perhaps, you may have gotten excited and packed your content with too many keywords, or maybe you have not paid enough attention putting in keywords that aren't even relevant to your site.In what way can this be bad and how can you prevent it?Keyword stuffing creates link spam.Certainly you would want a site that is accessible to everyone. Who doesn't?Search engine results instantly give your site a boost especially when you are listed on the first page results. However, it is definitely a waste of time if your site appears all over the place without any relevance to the keywords you placed in your content. Why? Your site might be flagged as a spam site. Keyword stuffing offenses are tracked by the search engines, and if you are guilty of this, it can result to a temporary or permanent rejection of your site from its results!Solution: Utilize other venues of promotion.If your primary goal is to increase traffic in your site, avoid keyword stuffing. There are many ways to promote and create traffic. You are not limited to putting in as many keywords and links as you can.Explore other venues.You can build network with similar businesses or with your target market on social networks by sharing links to your blog post, bookmark your content on social bookmarking sites, join in professional forums or you can use Twitter, as tweets are now also searchable in search engines.Keyword stuffing results to content duplication.Before we get into this, let's talk about keyword density. This refers to the measure of the times your keyword or phrase appears on a page expressed as a percentage of the total word count of that page. If, for instance your content contains 100 words, and your keywords appears 20 times, its density is 20%. Generally, most experts claim that a keyword density from 1% to 3% is best.Given that you can place keywords through various ways into your site, repeating the words over and over again makes your content redundant. Keyword stuffing can turn your readers off as it shows irrelevant and manipulated search results! (Just imagine your site sounding like one big giant ad of the same thing, over and over again.)Solution: Strategically place keywords in your posts, and use them moderately.Consider replacing some of the occurrences of the keyword with synonyms. Keep in mind that readers want to get search engine results that are relevant to their query, not just get what's on top of the search engine list. In fact, when you select your keywords wisely and place them strategically and moderately in your site, you can create a wave of "good karma". Keep this in mind when you write your next content: If readers like your site and you provide valuable content, they will recommend it to others, who will recommend it to their friends, and so on.No amount of keyword stuffing can compete with that.

Are You Guilty Of Keyword Stuffing?

By: Elmar Sandyck

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