Are You Making These Email Marketing Mistakes?

Email marketing is a powerful tool to market your product and services online only if you are doing it the right way

. It is very easy to go wrong with email marketing even with the biggest contact list. If you do not have a sound strategy to use for your email marketing software, you can easily go wrong and end up being listed as a spam website.

You may be doing everything right but may not be receiving back the results you desire. This can be due to the fact that you are not changing your email marketing strategy with time and are using your email marketing software with the same effect that you have been using earlier. You need to take into consideration that a lot of people now days are using their mobiles to access emails and may not open their inboxes for weeks or months even. So, make sure you are not using your email marketing software to make these email marketing mistakes:

You may be sending emails in HTML format only. Now HTML does make an email look beautiful but many mobile users do not allow HTML emails to download on their phones to save data usage charges and some mobiles do not allow HTML, so they never get to read your emails and if you email fails to open once or twice, they would not be interested in opening it any more.

You may not be keeping the most important information on top. Studies and research show that 66% of email recipients decide about reading an email after reading the first few lines of the email. If they find something interesting there, they will continue reading till the end. So if you are sending emails with long text and welcome messages, chances are they will not be read.

Sometimes, people cannot find the purpose of your newsletter or email offer. You need to be very clear with what you are trying to communicate to the customer.

Emails sent from any free email provider address like Gmail, Yahoo or Hotmail are not taken seriously by the recipients and may not get you the desired results

These are few of the common email marketing mistakes that people make and later complain that they have purchased the best email marketing software. The best email marketing software is useless unless you have a sound and solid marketing strategy with you.

by: dataflat

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