Are You Ready For The Everywhere Web? (part-2)
The Everywhere Web is becoming more of a standard every day
, regardless of whether you are ready for it. Your customers are already there. "The volume of mobile transactions today is huge, beyond expectations," Perez said. "You need to be ready for this explosion." And even more important, if you're ready for it before your competitors are, then you'll have a critical leg up on them. "You want to be first to this opportunity."
In addition, there's an unexpected built-in benefit that comes from introducing ways of effectively meeting the Everywhere Web head on your company's reputation will grow as a leader in providing dependable, high-performance Web services and content. If your services don't perform well because you didn't do anything to help them along, your reputation can sink.
In the banking sector, for example, many banks think that the way to attract and retain younger customers today is to offer a wider variety of mobile services, including mobile applications to do simple transactions. "These users have an expectation that everything will be available to do over mobile connections," Perez said. But if those Everywhere Web capabilities are lacking when customers try to use them, there may not be any second chances. "If you're not doing what your customers want, they'll find someone who will," said Perez.
"One of the things that
Keynote provides are industry indices that baseline the access times of popular mobile services," Perez said. "So if your mobile Web page takes 22 seconds to load, we can rank your time on the index of popular mobile sites and see where you fit in. Are you at or near the bottom or top? Once you know your baseline, you can monitor it over time to see if it gets better or worse based on changes you might make to the application code or supporting infrastructure. If you are at the bottom, you know you need to spend more time on optimization, if you are near the top, you can move on to something else."
Monitoring site and their performance using all types of devices, from multiple brands and models of mobile phones running on 2G, 3G and 4G networks to wired desktops and everything in between, is imperative. That's because each kind of access to your sites whether customers are using desktop computers via broadband or DSL, mobile devices on 2G, 3G or 4G cellular networks, Wi-Fi networks or even dial-up delivers different performance and requires customized and specific kinds of monitoring. Even the real-time Web performance characteristics of multiple mobile service providers themselves have to be monitored to ensure customer satisfaction in reaching your content through the most popular networks.
"When you're doing monitoring, it's not enough to only monitor a mobile Web site over one mobile carrier because that won't give you the experiences over different carriers," said Herman Ng, Keynote mobile support consultant. "Focus on the devices and providers that most of your customers are using and monitor those."
It's also important to make sure that you carefully monitor the geographic locations of your customers so you can ensure excellent Everywhere Web performance, Ng said. "If you are in the U.S., the minimum you want to monitor is from the east coast and from the west coast, so you get some representation of users from different regions. It will give you different traffic patterns. You always want to ensure that you are accessible to your customers. This information is huge." In the third part, well talk about Analysts' Perspective:
Web Performance Monitoring Allows You to Better Serve Your Customers.
by: Chris samuels
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