Are You Ready For The Everywhere Web? (part-3)
As we talked about The Everywhere Web (in our part 2 series of are you ready for everyweb
?) is becoming more of a standard every day, regardless of whether you are ready for it. Your customers are already there. "The volume of mobile transactions today is huge, beyond expectations," Perez said. "You need to be ready for this explosion." And even more important, if you're ready for it before your competitors are, then you'll have a critical leg up on them. "You want to be first to this opportunity."
Analysts' Perspective:
Web Performance Monitoring Allows You to Better Serve Your Customers.
So how will monitoring the performance of the different components of this Everywhere Web help you to always deliver for your customers?
It will give you critical performance expectations about your customers that others inside your company can use to better serve those end users, said Dan Olds, an analyst with Gabriel Consulting Group Inc. in Beaverton, Ore. "More information is almost always better than less data, particularly when it's about your customers. You can stay up-to-date on the ways your customers are finding you."Business leaders can see "that customers are using different devices or that they seem to have problems doing certain things on your Web sites," Olds said. "That's valuable information."
Kevin Benedict, principal analyst for Netcentric Strategies LLC in Boise, Idaho, suggests putting yourself in the shoes of your customers to really understand what they're experiencing when they visit your sites. And the only way to do that, he said, is to monitor their user experiences via your sites and applications. An avid Apple iPhone user, Benedict says he's constantly adding promising new iPhone apps from various businesses as he hears of them. But if their online performance doesn't meet his expectations, they quickly get the axe. That's not something your company wants to see if you've invested the time, money and resources to try to attract a larger group of mobile users in the first place."For whatever purposes they built them, if they run too slowly, I just delete them and move on," Benedict said. "If they take too long to load, I'm not going to wait around."
How this affects your business is obvious. If you're not monitoring the real-world performance of those apps for your customers, then you won't know that they're leaving your users high and dry despite your best intentions. Benedict said. "If it's too slow to be effective and people don't like it, you wasted all that money."
Those kinds of performance failures can even create a negative image for your company with your customer base, he said. And that's why conducting comprehensive Web performance monitoring for the Everywhere Web is so important.
"It absolutely makes sense for companies to see how a mobile application reflects back on the brand," Benedict said. But you can only validate the real-world performance of these major investments, he said, by directly emulating and monitoring their Everywhere Web performance for your customers. "If it doesn't work and you don't know about it, you've lost the whole argument. And if it's not used, then you've failed in your entire mission."
What's ahead for the Everywhere Web?
You have to watch over a myriad of performance benchmarks already, from desktop PCs to mobile devices of every kind, to tablet and laptop PCs and everything in between. Likely, those responsibilities will continue to grow as new devices and platforms come to market and are adopted by your customers.
That means you'll need to have flexible, expandable monitoring services to keep a constant eye on the Everywhere Web to be sure that your customers are being well served by your sites and are returning to visit and make repeat purchases from your company.
So embrace the Everywhere Web and monitor its varied performance needs and patterns as critical new tools in your company's IT arsenal. Be prepared for it in all of its incarnations, and be ready to adjust to its twists and turns in the future. That's a plan for a successful Web Performance Monitoring strategy that can successfully drive your business growth.
by: Chris samuels
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