Are You Using These 3 Tips For Great Conversion Rates?

Are You Using These 3 Tips For Great Conversion Rates

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There are many reasons why a website fails to deliver results, but one of the key reasons is simply a bad conversion rate. The remedy for that situation is many-fold, and each situation has similarities and uniqueness at the same time. Rest assured, though, that poor conversions can be improved; however, you will need to take action and do the right things to positively address the problem. If you want some place to begin, we'll help you get started by showing you 3 concrete steps you can put to work right away.

If you want to compel people to buy, then you must make them choose; and no better vehicle to achieve that than with your words. Extremely few things, and rarely, can sufficiently make-up for poorly written sales material, and a beautiful site design won't matter, either. The place to start in this process is by evaluating your sales copy. Copy is an intricate beast, make no mistake about that, so if you cannot properly identify problems, then you'll need to get some help. If you do not know how to write copy, and you wrote your own sales material, then we'll say right now that that's probably what the problem is. Lots of marketers outsource their copy to writers who can do a decent job of it; so that is an option if your budget can afford it. The most successful online business marketers will always tell you, first thing, test everything and keep optimizing. How about realizing a 300 to 500% increase in conversion rates just from changing one or two words in a headline? (Happens all the time.) Do what successful IM marketers do - test ,test, test and make sure your copy is up to par.

Whenever you're dealing with copy and sales/marketing material, you just must pay attention to the benefits of what you're offering - they must be expressed properly as benefits and not features, plus they need to be written properly. The benefits that either you write, or your copywriter, have a huge responsibility because they must make the reader "feel" all the great things your product will provide for him. Benefit bullets explain the benefits of whatever you're selling, product or service or even a newsletter; and they have to express the benefits in terms of emotional fulfillment. Bullet points can be extremely powerful, and they have been used very well for decades to make your copy more powerful. As people scan, many of them read the short bullet points, and when that magic happens then they will have a good idea what your product is all about. Of course writing them can be a form of art, but there are guidelines - make them short and to the point. Benefits are derived from features, they are features expressed in emotional terms that the reader wants to have.

Restate your offer in your order form and also state the guarantee once again. There are many times when the prospect simply abandons at the last moment due to a feeling of being unsure. So you can reassure them that they are getting a great offer, and all the risk has been taken away. No matter what, you can arrive at a point where you will have sufficient knowledge and experience to increase your conversion rate with little work.

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