Are You Using These Mlm Marketing Tools?

Great MLM marketing tools are essential to building a great network marketing business

. The importance of having the right tool for the job is just as important in MLM as it is in constructing a building. When used properly, these tools can not only give you a leg up on your competition, but they will help connect you to the market place as an individual.

Brand yourself with a personalized domain name (website address). Ok, your company gives you a replicated website at yourcompany dot com forward slash 123456789. Now there are some real business building shortfalls associated with this company replicated website address. For starters, who is going to remember your distributor number, or address for that matter, unless you have given them a business card with your distributor number displayed or they are linking to it directly from some other online source? The second and more important issue is that your website address is not branding you as the distributor. It is your company that is receiving the reinforced brand recognition and awareness. Unfortunately, there are thousands of other distributors driving traffic to that domain as well, so there is nothing that sets you apart from the crowd. The solutions is a personalized domain that can be obtained very inexpensively. For example one domain provider was recently offering .info domains for $.0.87. A domain with your name or a conceptual name is much more effective at creating brand awareness in the marketplace. Imagine introducing yourself to people and telling them that they can learn more about you and your company at your name dot com. You are reinforcing your presence in the marketplace by simply taking this small step to set yourself apart from millions of other network marketing distributors.

Capture leads and follow up with email autoresponders. An email autoresponder serves two valuable functions. First the autoresponder gives you a lead capture system. With your autoresponder you are able to generate pages and forms that allow website visitors to give you their contact information. This is generally done in response to an offer of information, training or some other free incentive. The lead capture form is tied to a campaign that you set up within the autoresponder for a particular target market. Once a prospect has given you their information, they begin receiving a series of pre-written emails that are sent at pre-determined intervals. These emails allow you to provide ongoing valuable content for your list subscribers while presenting your products and opportunity on a regular basis. Additionally, you can send random emails to your marketing list for special offers, events or other relationship building purposes.

A blog is the central hub for many online network marketers. Your blog is the place where prospects will get to know you on a more personal level. Your blog will also be introducing the value that you offer to those prospects. In reality, your blog is a piece of virtual real estate. If you care for that piece of virtual real estate by adding valuable content, your blog will become one of your greatest business building tools. When you offer valuable content to your readers, they will develop a loyalty to you. As that loyalty increases so does their trust in your advice and recommendations. More than any other form of online marketing, your blog has the ability to create a magnetism around you and your business.

These are just a few of the many valuable MLM marketing tools available to you today. When applied properly these tools can have tremendous impact on your business for years to come.

by: Carl Willis

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