Are Your Emails Impressive Enough For Your Prospects

B2C marketers trying to reach their potential customers through emails need to work smarter than B2B counterparts

. If your target audiences are young people, you have to make your email stickier.

Once your email is ready, ask yourself "Would tech-savvy, social-networking prone prospects, read this?" To make them read your email you should take care of:

Express it directly. Use direct, benefit-related subject lines.

Make the look and feel of your email attractive with short text and direct benefits.

Make sure the links you provide in the email are active and are not misleading

Ensure the landing page and your email message don't contradict each other

Also check if the 'unsubscribe link' is not lost in crowd. Your young prospects are too impatient. They don't mind clicking on the spam button.

Follow them in a softer tone, if you don't get a response. May be the email got lost with spam mails or in their cluttered inbox.

Research on consumers' online behavior suggests that more than 55% people still believe in emails than social media when it comes to purchasing.

Just remember: Rethinking before executing email campaigns for young prospects serves in favor of B2C marketers.

E-mail and search engine marketing so friendly, yet so far

Marketers can gain a lot in terms of visitors, leads and sales if they use both email marketing and SEO for each other. Email and SEO are two major traffic drivers of online marketers. Let's read how both can help each other even by staying so much apart.

Feed them in small chunks: Top decision makers usually don't go through an entire whitepaper or a long email. It's better to feed them in small chunks through your landing pages. Provide small-chunk email series options on your landing pages. People who will land there will subscribe. By sending small emails to them you can get to know about their interest and can nurture this lead accordingly.

Convert email content to web: The content of your email newsletter can be utilized in improving your search results. Publish RSS feed of your email newsletter directly to your company blog(s). This way your email content becomes searchable. Another benefit is your sales team will be aware of webinars, events and newsletters sent by the marketing team.

Take Que from your prospect's search: Get a track of the words your customers and prospects use to search products and services you are dealing in. Use the same words in your emails (subject line, content) and also in the social networks like Twitter. It's quite possible that your email recipients are more familiar with these words and hence can relate with your products/services.

Why ignore PPC: PPC landing pages are also of great help to collect the keywords used by your target audiences to reach your website. These people who visited the landing page and signed up, when receiving your emails with the same keywords will find your emails more worthy. This in return will give you better click response. Similarly, those keywords can also be used for blog postings and thus your blog can chart up on various search engines.

Great content is not worth if it cannot bring in inquiries and leads. Use Email and SEO together to the maximum and see the results.

by: Kevin James

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