Are Your Meta Descriptions Being Overlooked?

Search engines are finding new ways for visitors to access your site

. Your index page is no longer the natural entry point because search engines are looking at page content rather than your descriptions to determine the suitability in relation to the search term used. This article examines the implications for using meta tags and meta descriptions as the sole method for enticing search engines to direct visitors to your page. This article goes on to examine the readability of short web summaries and gives some interesting tips on how to write a better meta description for your web site.

by: Timothy Wainwright

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