Are websites a growth platform?
Are websites a growth platform?
Are websites a growth platform?
Overview :
The internet is growing up. And with that, a cottage industry of web developers and coders was born. While it isn't universal yet that everyone has a web site, many people do have outposts online, whether it's a web site, blog or social profile.
But just as websites become more common, questions are being raised about their long-term future.
I think web sites will, over the longer period (10-20 years), become more niche. If the app ecosystem pans out, we'll see more dynamic apps being developed for mobile platforms that contain much the same content as a website. Your uses for a website may become more limited, dependent upon the business you're in. Ultimately you want to position your digital presence where it is more likely to be seen by more people, or the largest chunk of your target market.
If your target market primarily uses their mobile devices to search the web, then that's where you will primarily want to be. Sure, you'll have a WWW site, but it might just be a placeholder, with a link to where you can download the app.
Since writing that reply, I've had more time to think about the question. Admittedly it's one I hadn't given much thought to prior to Paul's asking me about it. But given that the app ecosystem is developing rapidly, and going mainstream much quicker than web sites did, it begs the question: What's the future of websites? A dam is going to break, a shift will occur (which is already happening) and the preferred platform will become more fractured and need-based
platforms diversify, there is more choice in where to spend your marketing budget to ensure that you get the best return from the people you are trying to reach. Right now that's (mostly) from websites, social media and community management. But what about five years from now?
Marketers, PRs and community managers have come to realize, often sooner than their clients, that there is more value in targeting a specific audience than throwing a large net and grabbing everyone you can. What this means is you won't have 1 million followers, instead you'll have 200,000 dedicated, core-customers.
Through careful research of your target market, you'll learn what platforms they prefer. If they're primarily web users, then put your marketing budget into the web development. But if they use mobile to access news and information, consider hiring an app developer. You can do both, but this way you have both bases covered.
I moved to Jacksonville, Florida in March. Since then I've had the opportunity to meet with some of the professionals working in agency-side social media.
Fore more queries, visit our website at http://www.primetechsoftware.com
Primetech Software
Software & Web Development Company
http://www.primetechsoftware.com/
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