Arrow Signs and Readability

Now a-days cities are complex and you have to go through maze of roads to reach your destination

. While many of the businesses and establishments have their addresses in such mazes, getting proper directions is essential. If proper directions are not present, the potential customer may lose his way and could even land up at your competitor's doorsteps. This is where arrow signs become very important.

The arrow signs help people to find their way through the city roads, giving direction to the people. Thus, proper arrow signs that clearly give directions are becoming increasingly indispensable. Whether you have to find directions to any interesting tourist spot, a well known or a little known place in the city or even to find a sale or directions to the parking lot for parking your vehicle, arrow signs have globally transcended all boundaries of cultures and languages. They are the mutely immutable signs for directions. But then what are the various points to look out for when using an arrow sign?

There are various factors that need to be taken into consideration when making an arrow sign. Always remember that though there are various reasons as to why you would like to give directions, there is only one way to give directions and that is by putting arrow sign.

The first point to remember is that you should be clear as to where all you need to place your sign. Usually the arrow signs are placed at prominent intersections so as to give precise directions. If you are placing them near your place or establishments, you can place it in way that directs them to you. Some stores may not be on the main road and you need to get better footfalls so it is a good idea to get some arrow signs and place them such that the clients or customers can easily find their way to your business establishment without losing their way.

You should use the most significant reason for doing so. You cannot clutter your arrow sign with many things. The direction sign itself may get lost in all the clutter. The arrow sign can be made from any material. Always choose the material according to whether you intend to use it indoors or outdoors or for multipurpose utility. The outdoor arrow sign material should be weather proof and should be light and sturdy.

One of the most important factor to keep in mind is that many a times the arrow signs are color coded and hence when making an arrow signboard you should be aware of the various color codes that are prevalent in your area. A wrong color code can give wrong direction and impression. Also remember that the color combination of the signs should be of contrasting nature. Only then would the sign become prominent and have a good readability. Also, if possible, then you can even place small squares in the directional arrows to make them more prominent. Thus with the importance that the arrow signs have, using them judiciously and prominently can have a great impact on your sales and promotions.

Arrow Signs and Readability

By: Stan Bala

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