Article Marketing: A Great Seo Technique

If you're looking for more traffic to your website

, there's no doubt about it- content is king. All good-quality SEO techniques involve great quality content to deliver results- after all, once visitors have arrived at your site you need them to keep reading!

Article Marketing is an extremely cost-effective method - and delivers not just an increased quantity of traffic, but more highly targeted traffic, an increased visibility in the search engines (helping your site on its way to the top of Google), and above all, more enquiries about your products and services.

It all starts off with a high-quality article (normally between 500- 1000 words). Your web agency should then use a mixture of both in-house copywriters and a specialist licensed software tool to promote and distribute unique versions of your article across the web.

In using both the latest software and human copywriters, your articles will be targeted at readers who already have an interest in your products or services. It's then down to the software tool to do all the hard work- distributing the (unique) articles to many hundreds (if not thousands) of article publishers and ezine sites all over the web.

To really reap the benefits from article marketing, you need to make a commitment to it- and write at least 1 article p/month. The best articles offer something to the reader- whether that is advice on a task or activity (a sports firm might like to give tips on getting the most out of your workout), a how-to article (a craft supplies firm might like to offer a tutorial based on one of their products), or something else that adds value, attracting visitors to read and learn (often without even realising it!) about your company, and the skills, products and services you offer.

Providing such content will establish you as the expert in your niche- potential clients will read your helpful, informative articles, take your advice, and, over time, trust you as the authority on this particular topic. After seeing your name associated with this topic all over the web, they will click through to your site, ready to purchase from you.

But this isn't the end of the benefits- the content of the articles can easily be adapted into newsletters, e-mails or tweets on Facebook or Twitter.

In addition, every time one of your articles gets published, your site will benefit from a backlink (which will directly improve your SEO). Next to each of your published articles will be your details- about you, your company and your products or services.

It's pretty simple really. Minimal effort, low-cost and proven results- can your online business afford to ignore the power of article marketing?

by: Kate Richards

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