Article Marketing - A Title Is Worth 1000 Leads

Successful article marketing is like perfecting a piece of art

, and knowing how to write effective titles is a crucial part of that mastery. In this article, I aim to go through one of many critically important principles behind titling that the majority of writers are no applying to their article marketing. The right application of this principle can make a wealth of an impact to your business. Of course, like anything new we learn, perfection comes with practice and persistance.

Encapsulate The Essence, Not Simply the Subject Matter And Content

One of the biggest traps writers fall into is thinking that the title isn't that important. As long as it serves its purpose of summarising the content and contains the relevant keywords, that is enough. This is a basic rule of thumb and is of course, correct.

However, this can run the risk of sounding fairly generic and becomes lost in the sea of sameness with all the other article on the web covering the same subject and content. How would you differentiate yourself? Your content, no matter how compelling, will not be read!. On the other hand, some writers focus too much on drawing attention, underdelivering their message. This incongruence is also undesirable. Neither of of these scenarios are ideal.

Ideally, effective titles should be a balance between these two elements. See, the aim is to encapsulate the ESSENCE of your article in your title, such that it will only be fully understood once the reader reads the article itself. What is creates is a 'hook'. You've succeeded in summarising your content, drawing attention, as well as giving your content the best chance of exposure.

Ask yourself what is it you really want to give to the reader (that he/she may be missing out on) and deliver that in the title.

by: Jo Nathan

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