Article Marketing - A Way to Increase your Sales

Copyright (c) 2010 Kat DrewIf you want to increase sales in your internet business you can do it through article marketing

. However, lots of people think that article marketing is all about writing sales letters to promote the products they are trying to sell. Wrong! It may have been about selling a few years back. But, now the market place has changed.Using article marketing as a tool is, now, all about getting a list of prospects. Getting some people who are interested in a specific subject to sign up to your mailing list. It is all about having a relationship with these people who are interested in the market you are in. It is not all about how well you can sell your product. If you have a relationship with them you will find it easier to find out what they are interested in and then you can make it easier for them to get what they want. If you have their trust, they are going to buy a product that they want, if you say it is good. And why not buy it from you.So, you need to use article marketing as a way to get trust from the public by writing about your subject/market. The trust comes through them believing that you are an expert that will save them some research time. Having a number of quality articles in the search engines should get your name noticed.The article that you write needs to send your readers to a website page which has one purpose only. The purpose is to build a list. It can be a blog page with a sign in box. Nevertheless, they will not sign up for nothing, will they? They need something in return. This could be an e-course on the subject of the article, an e-book you have written or bought the rights to, or a report/review on a product in your market. I like to give away these for free because I know that the list that I build from this will be people that are highly interested in my market place.And once you have your list, you have motivated buyers that you can build a relationship with. You see, people buy from people, and even in this cyber space world they still like to feel they are interacting with a person, not a machine. 90% of these subscribers will open the emails that you send them because they want to hear what you have to say!When writing your article talk to the readers. From the very beginning you can start to build trust. Imagine you are talking to your friend about something you are passionate about. How would you tell the? Exactly! And that is how you should speak to your readers. However, make sure your grammar and spelling is correct. You will not sound like you know much if you can't write properly.

Article Marketing - A Way to Increase your Sales

By: Inge Drew

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