Article Marketing De-mystified
Article Marketing
Article Marketing
One of the most popular forms of see engine optimization is article marketing. Article Marketing is submitting original pieces of writing to article directories for syndication, where another websites crapper republish your article on their own place with a link to yours. It's a win-win: the another sites publish useful noesis on their site, and you receive additional course and reciprocation to your own site.
Here is what you need to do in order to fully take advantage of article marketing:
Research the Demand
Go to WordTracker and type in a general phrase you'd like to optimize for. For example, if your site is about dogs, you would type in "dogs." Word tracker gives you a list of the top searches associated with this term, such as "dog training," "dog food," and "how to stop your dog from barking." To the right of these terms you will see the estimated daily search volume; this gives you an idea of how many people are looking for this phrase. For our purposes, you need to have at least five to 10 daily searches.
WordTracker: The Definitive Keyword Research Tool
There is no doubt that WordTracker is as indispensable as it is expensive. At the instance of writing, they charged a monthly rate of nearly $70 per month, which is likewise broad for most newcomers to the market. This is no accident; the folks at WordTracker undergo they've got the best game in town, and professionals in SEO don't wink an eye at forking over the $295 annual fee to give them the added advantage. When you figure that proper keyword investigate results in free traffic, $295 is a diminutive price to pay for a year's worth of free advertising.
So what are your another options?
Try the Google keyword tool, or the free (albeit HIGHLY limited) version of WordTracker. Currently, WordTracker offers a free 7 day trial that includes a crash course in SEO. Research as many keywords/niches as possible during that time and get to work!
Research the Competition
Now that you undergo how some searches a given keyword receives every day, you requirement to find out how some another sites are optimized for that same keyword. To do this, use the AdWords Preview Tool and identify the keyword in quotation marks. The quotation marks exhibit websites that hit that exact catchword at diminutive once.
What you're looking for are phrases in quotation marks the return less than 5000 results; investigate has shown this is not a very competitive keyword, and you crapper find yourself on the prototypal tender of Google in no time.
How? There are a few sites that Google is absolutely head-over-heels in love with. Ever notice how often Wikipedia shows up for searches on people and places? Or how about YouTube for "how to" searches? The key is to get your work that is optimized for a keyword on one of these trusted, high ranking sites.
Remember, search engines show results for pages that are
o Highly optimized for the key word, and
o From a highly trusty site
Therefore, patch your website ease mires in obscurity, you crapper ease get your highly optimized noesis detected by distribution it with highly trusty sites.
One of Google's most loved websites is EzineArticles. You can very easily find an article you submit to them on the top 10 results on Google within a matter of days. Granted, this isn't your site, but it's a great way to gain exposure for keywords too competitive to rank for initially.
So is article marketing the wave of the future? Should you create a one-page website and write hundreds of articles sending reciprocation to it? I'm afeard this is the approach held by some online marketers, and is short-sighted. Your priority should always be to physique the continuance of your possess website, and patch course from articles module help, you eventually poverty your possess webpages to exhibit up for those keywords. At best, only 10% of grouping who feature your articles module utter through to your site. Wouldn't you rather reap 100% of the traffic?
Research the Advertisers
When looking at the sort of see results for a presented keyword, achievement the sort of sponsored course on page. This is important to note because the higher the sort of paid advertisers for that keyword, the more profitable it may be.
In summary, you poverty the following:
o A broad sort of daily searches (at diminutive fivesome to 10)
o A baritone sort of optimized competition (no more than 5000)
o A broad sort of paid advertisers (the more the better)
As I mentioned earlier, this is the strategy that costs nothing, but takes more time. If you are serious most keyword research, WordTracker is the only artefact to go.
Once you've selected 10 keywords that sound these criteria, it's time to start writing articles. Sign up for an statement at EzineArticles. This module earmark you to indite and accede 10 articles initially; erst they've been acknowledged you hit unlimited submissions. Make sure you feature the author's guidelines before submitting them (they get approved much faster).
There are digit reasons for writing articles:
1. Traffic from the articles themselves
2. Backlinks to your site, which module improve your results in the see engines
Only rookies and the near-sighted use article marketing just for the traffic. The key is to build up your website's reputation; the initial traffic is just the cherry on top.
If you want your article to show up high in search engine results, you need to optimize the article itself for your specific keyword. Be sure to include the keyword in your article title (preferably at the beginning), your first paragraph and conclusion.
If you poverty your website to exhibit up broad in the see engine results, you won't hit to optimize your article as much. In a amend world, your website would be sort one on Google and your articles stuff positions digit through 10. However, due to the broad Page Rank of article directories it's rattling common to wager them score higher on the results page, modify if they are linking to your website!
Still, it's better to compete against yourself, which is why I recommend optimizing your articles and using similar anchor text to your website. After all, someone else could write a similar, more optimized article and steal your traffic.
At the modify of each article, there is a resource incase where you allow a bio and course to your site. This is the most important part of the article; a well organic resource incase module drive highly targeted reciprocation to your site. In addition, you should use pertinent fix text. Here are examples of how you should-and shouldn't-structure your bio box:
The Wrong Way
John adventurer is a world renowned playing expert, whose core competencies allow playing analysis, continuance investing, and foreign investment mart analysis. To learn more most Evangelist and his company, utter here to access his website.
Huh? Even if John's article is dynamite, rattling some grouping click through to his website for a sort of reasons. First of all, there is no specific continuance offered to them for visiting his site. Secondly, there isn't a call to action. Thirdly, we learned nothing most John or his playing from this bio, nor is it a rattling catchy opening to grab the reader's attention. No one module feature this scratch that people's eyes module glaze over when they reached this bio, and John's playing module subsequently suffer.
by: Daniel Akinson.
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