Article Marketing - Generating Traffic With Backlinks
Does article marketing really bring traffic to a website
? The answer is a resounding yes, but there are a few things you need to understand before you start writing articles like a demon and get disappointed by the results.
Article marketing can be an extremely effective way to get traffic to your site in a very short time and over a long period of time as well. Some of the most successful sites online use article marketing to promote their businesses, because article marketing is one of the more cost effective promotion techniques available to you.
If you're unsure what it is, article marketing is publishing content provided by you to other sites. Some of these sites may be similar to your own, and others may be article directories. You might be thinking if you provide material for your competitors sites, how does this help you? It does. Every article you write will include a backlink to your own site. Backlinks are valuable because the search engines use them to judge your popularity! You will get a higher rank for your own site when you have a {lot|massive number) of backlinks to it. The search engines regard backlinks as recommendations to your own site from independant sources. It doesn't matter that you are the creator!
To put it another way, if you provide an article on another site, you include a backlink to your own websote. Some of the people reading the article will take action on the link you provide and the search engines will give your site another tick for having a link from another site. That's win-win.
A really well written article may also be published from an article directory onto other people's sites. More exposure for you! That's why you must take your time to write good quality articles on specific topics. If you don't want or can't write the articles yourself, consider using a ghostwriter or freelance writer to write for you.
Article Marketing - Article Writing and Submission
Start by deciding what to write about. Keep your key words and key phrases in mind while you write. Remember, people want information, so create a good quality, well written, relevant article for them. If you do this often, you will also gain the benefit of being seen as an expert in your field.
After you've written and reviewed your article, spend time writing your title. This is what is going to get people to continue to read your article. A good headline will get a person to read your article.
Next, make sure you write a compelling reason for someone to click the link in your author resource. Keep it fairly short and make sure you create a commanding link back to your site or the site you want to promote.
Once all that is done, you can submit your article. You can find free article submitters out there that can help you, or you can choose to do it manually. I recommend you at least use EzineArticles, GoArticles and ArticleBase to start your article submissions. Each site screens your articles, so make sure they're up to scratch.
Article Marketing - Follow Up
Your article may take hours or weeks to be approved and published. Use a backlink checker to find out how well your article is performing. You can find one on Google and other search engines. Just enter your website address and hit go.
Article marketing is a very effective way to bring you traffic to your website. It will also increase your page rank and popularity plus it can get you into a top position on a search engine for a particular key phrase or keyword if you have spent the time discovering your keywords. The downside to article marketing is that it is a reasonably slow way to build your traffic, but every time you submit an article, you increase your article marketing efforts which will increase your sales efforts over time.
by: Rebecca Habel
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