For an article marketing strategy to successfully generate traffic to your website, there is more than meets the eye. Firstly, you need to understand the subject matter that you will be writing an article for. Doing some study on what are the most regular questions that revolve around the topic prepares you to better article writing. If your research is not enough, odds are your article may not be targeted enough to answer to people's problems.
Another significant aspect of article marketing is keyword research. Keyword research is crucial if you want your article to be selected by search engines like Google and Yahoo. Knowing what keywords to add in your article and writing your article with keyword density (number of keywords in your article) in mind will help to boost your probability of ranking well in search engines. This can also be known as one of the aspects of search engine optimization.
Thirdly, you need to look at how you write your resource box. Resource box is where you will most likely conclude your article and provide a link to your website. This is the place that you can provide more information in relation to your article. A well written resource box will provide decent click through rates (CTR), and this is ultimately the goal of article marketing.
So ask yourself - Is your article writing working for you right now? Are you getting the click through rates that you wish for? If not, you may need to re-evaluate how your articles are written.