Article Marketing - Quality Or Quantity?

There are two lines of thinking when it comes to article marketing

. One focuses on quality and the other one focuses on producing as many articles as possible, sometimes at the expense of quality. Which is better? Does one have an advantage over the other?

Quality In Article Marketing

It goes without saying that quality content or copywriting is the key to selling. However, if a copywriter is going to produce a quality article, more often than not, a little more time is going to be needed. This is particularly the case when writing about subjects that are new to the writer because, in many cases, some research will be required. Stats may have to be compiled. All of the spelling and grammar has to be in place. The ebb and flow of the wording has to be smooth and understandable. What is the end result of this effort?

The end result is a quality article or content that has a high potential for syndication. In other words, if it is an article that is syndicated or released for republishing, other webmasters will pick it up and republish it on their site according to the terms and conditions of the hosting article or content directory.

Quality articles beget a high number of backlinks and can go far in terms of branding the author.

Quantity In Article Marketing

Many article marketers believe that quantity is more important than quality. It is true that the size of your web footprint will determine the amount of traffic that you receive. That fact is very evident when looking at the analytics statistics of just about any website that tracks them. However, there are two main questions that need to be asked when considering quantity over quality. What is the potential of these articles for syndication? Can this article convert a reader into a buyer?

If an article does not read well or if it is worded funny, odds are, nobody will publish it. Even if it is approved by an article directory, it will quickly fade away into nothingness never to be revisited by webmasters seeking content or search engines seeking to serve it up in search queries. Essentially, the article dies and the writer only gets one or two worthless resource links for their efforts.

Additionally, if it does not contain convincing and well-written, quality copy, then it will not convert the small amount of traffic that may accidentally stumble across it into buyers.

Quality Trumps Quantity And The Stats Show It

Personally I have found that one quality article easily delivers more results than twenty low quality articles. Articles are easy to write. A copywriter would be better off spending an hour or two writing a high quality, well-researched article than a low quality that takes fifteen minutes to spit out.

Additionally, if you look at article writing in terms of sheer numbers, you could spend fifteen minutes per article for twenty articles for a total time spent of five hours writing and have articles that do not convert with a total of 80 resource links gained. On the flip side, you could spend two hours writing one high quality article that has the potential for endless syndication and backlinks and that actually converts. The choice is yours.

Strong Copywriting Skills Are A Must

Strong copywriting skills are what are going to make the difference between making money and not. If you are interested in producing that one article that can make you more money than twenty low quality article, then you should check out the author's resource box.

by: Mark T H

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