Article Marketing Strategies - 5 Tips On How To Make It Really Work

Carefully crafted article marketing strategies is a valuable key to any Internet business

. Articles can drive massive traffic to your website ultimately converting to sales. Here are five article marketing strategies which should be implemented to produce a successful campaign.

1. Solve a problem. If you have a solution to someone's problem, they are more apt to read your article in its entirety. Be a creative problem solver. Write articles that solve common problems and they are guaranteed to be a hit. Not only will they attract the casual reader, but they will also attract someone ready to buy your solution.

2. Find the pulse of your target market. Find out what your readers really want and are looking for. This can be accomplished by conducting market surveys and research. It can also be accomplished by submitting your articles to websites and blogs that are frequented by potential customers in your niche.

3. Optimize your article. When you optimize your articles, you automatically optimize your marketing strategy. This can be accomplished in several ways. One way to do this is through SEO or search engine optimization. Search for key words or key phrases that can be included in your articles that people are searching for.

Make sure you include these in your title and article body with a keyword density of less than 2%. Having your keyword present more than 2% may cause it to go unpublished because of what is called keyword stuffing.

4. More salesmen. Articles are just like salesmen working for you 24/7, but the good part is you do not have to pay them. Once your article is written and published, other publishers may pick it up for years. This means they do not go away but continuously pop up on the Internet for many years providing you unlimited traffic back to your website.

Do not underestimate the power and reach of article marketing. In essence, the more articles you write, the more little salesmen you have out there in the wide world of the Internet.

5. Join the social club. Your article marketing strategies can be intertwined with social networking sites such as Twitter, Facebook and MySpace. Most article directories now make it possible to automatically make a post to your social networking sites that include a link back to your article. These back links are very powerful and produce a substantial amount of traffic from the social networking sites.

Bonus - The resource box. Here's a bonus tip. Make sure your resource box includes a link to your landing page or autoresponder list form. Be sure you craft the resource box information in a way that will make your reader want more from you. One sure way to do this is to give away a free report that is worth its weight in gold to the reader. This will cause him/her to be overjoyed to give you their name and e-mail address in order to receive the information.

Want to know more about article marketing and how to get on the front page of Google?

by: Tony Edwards

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