Article Marketing Strategies: 5 Ways To Beef Up The Content On Your Site

When you first get your website up and running

, your first thought may be to implement some article marketing strategies to get the traffic pouring into your site. Your sole thought may be to do something "out there" in order to produce the results that you want on your site.

There is one step that should happen prior to that though, and it's one that a lot of site owners overlook. Before anything, you need to develop the content on your website. You see, in order to attract readers, you need to have some reason for them to be at your website.

What sort of information are you providing?

What problems are you solving?

How are you helping your readers?

You may attract readers when you submit articles, but if you don't have any "stickiness" on your site, then the increased viewers don't do you much good. They just show up at your site and immediately click away because they haven't found the information that they're looking for.

Before starting to market your site, go to the effort of adding content that will make readers want to stick around. Here are some ideas for you:

1 - Create a blog that is on your website.

With a blog, you will be creating a regular stream of content that is fresh and helpful to readers. New content gives readers a reason to keep on returning. Sites with regularly updated content tend to rank better in search engines as well.

You can do this by simply setting up a WordPress blog. After your blog posts are published for the month, then you can rewrite them and submit them as free reprint articles. Making the content you create do double duty is a great time saver and helps you maximize your time.

2 - Create a page on your site that addresses "Frequently Asked Questions".

Now, it depends on what type of business you have as to the appropriateness of this idea, but if you have a service based business, a list of FAQs can be a really helpful bit of info to offer. This also saves you time, because potential customers can find answers to their questions immediately and there's no need for you to answer the same question repeatedly for each individual person.

3 - Create a list of helpful sites and link to them.

It may seem counterintuitive to link to other sites (won't that make people leave your site?), but actually the opposite is true. Your job as the site owner is to provide information that is helpful to your readers. Many times there are websites that provide complementary services to your own that people would benefit from (let's say you're a real estate agent, and you provide a link to a mortgage calculator). When you compile these resources for your readers, you are creating a more valuable website.

4 - Add web page that tells about your niche.

Some people arriving at your website may have very little information about what you do or what your niche has to offer them. It is worth your while to compile some basic information that will act as an introduction to your field.

5 - Create a web page that catalogs your articles.

When you start publishing articles, they will be very helpful to your readers. Why not let the readers of your website know about the articles you've written and give them an easy way to find them?

You can separate your articles into sub-categories to help your readers find the information they need. This "library" of your articles can be a web page containing the title of the article, a short description and a link to the article.

If you want to create a site that your readers love, anticipate their needs and put content on your site to satisfy them. Really, the more you create a website that your readers appreciate, the more you'll be pleasing Google as well. Google just wants to send their search customers to websites that offer the information that they're looking for. You can put your website in position to satisfy that need by creating a website full of helpful information.

by: Steve Shaw

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