Article Marketing Strategies - Easy Ways To Capture The Attention Of Your Prospects

Are you having difficulty improving your open rate

? Are you having a hard time getting more people to pay attention to the articles that you distribute in the online arena? Then, you'll surely find this article helpful. In here, I'll share the simple but best strategies that you can make use of to easily capture the attention of your target audience. Read on!

1.First, you need to think of topics that your prospects will find interesting or useful. Instead of going with your gut feel, I'd say do your research to get reliable data. Visit the forums and blogs where these people usually talk and list down the usual topics of their discussions. Get to know their problems, their most common questions, the things that they want to learn, and their goals in life. Those that are related to your chosen niche or to the products that you sell are the best topics for your articles. As much as possible, go with how-to guides or tips list type of articles. Based on personal experience, these are more attention-grabbing compare to general info type of articles.

2.Use creative titles. The competition in the field of article marketing is cutthroat these days. I am pretty sure that most of your competitors are also writing and distributing similar articles. To make sure that your target audience will choose your articles over theirs', put your best foot forward when writing your titles. Remember, these are the first things that your prospects will see. Excite them by making your titles intriguing and benefit-driven. These people would surely want to know what's in it for them. Be smart when communicating the gist of your content and make sure that you tell your target audience that your articles are the best in the online arena. Of course, make sure that you deliver.

3.Go with new, controversial topics. One of the most common mistakes of article marketers these days is that they write the same old topics over and over again. Well, this will not do you any good. Online users will not pay attention to your copies if they feel that you cannot offer them with new information. So, explore new topics. Check out relevant RSS feeds and get to know the latest issues related to your niche.

4.Offer in-depth information. Online users will surely go gaga over your articles if you offer them with in-depth information that they can make use of. For example, you can share your secrets in pulling up your page rank or your techniques in taking great pictures. Not only will this help you create a huge following in no time but this will also help in gradually positioning yourself as someone who has in-depth knowledge in your chosen niche. This is the key to earn the trust and respects of both your prospects and your colleagues in your chosen field.

by: Gen Wright

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