Article Marketing Strategies: How Search Engines View Your Website

Article Marketing Strategies: How Search Engines View Your Website

As you're trying to develop article marketing strategies to maximize the effectiveness of your article marketing efforts you will become more and more interested in what search engines are actually seeing when they look at your website.Don't worry, this article is not going to be filled with techy jargon that makes your brain hurt--we're keeping things extremely simple here, but still giving you information you need taught in a way that you can understand.This is a very simple and brief SEO (search engine optimization) lesson. When search engines are trying to determine what your website is 'about', they look at the following 4 factors (along with the individual pages that your site contains):1 - The text that appears on your website. This would be the text of your titles, headings, and other readable text on your web page such as names, alternate names, and captions of images, etc. Search engines also look at your domain name, so it is beneficial to have one that includes the primary keyword that you want to rank highly for. 2 - Your website's internal links. That means that if 'Page 1' links to 'Page 2' with the text 'Golden Retriever Dogs', then it indicates to the search engine that 'Page 2' is about 'Golden Retriever Dogs'.This has indications for all of the internal links on your website. For example, if you have a link to your home page that has the text 'Home', then that link is not telling the search engines anything about what your website is about. It would be a great idea to look over all the major links on your site and make sure that the text that forms the link actually describes what the page being linked to is about. 3 - Outbound links from your site to other sites. Did you know that linking out to other sites can help your SEO? If the sites you are linking to are relevant to your topic, and ideally if you use text to form the link that describes the page that you're linking to (ie 'Golden Retriever Dogs' rather than 'click here'), then those outbound links can also help search engines identify what your site is about. 4 - Backlinks--links from other sites to your own site.This is the biggie: Search engines regard each link coming into your website as being sort of a "vote" in favor of your site. The text that the other site uses to form the link to your site plays a big role in the SEO game. These backlinks from other sites have extra power, because they are less under your control and therefore less subject to being manipulated. There are other elements that come into play other than the element listed above (the age of your website, the amount of interaction for example with blog comments, and the amount of time that a person spends on your site when they find it via a search engine), but the 4 indicators listed above are the biggies. How Does This Affect Your Article Marketing Strategies?Your article marketing strategies can have a big impact on your website's ranking. You write articles on the general topic of your website, and then create a resource box that links back to your site. Ideally, you would make it so that the links in your resource box used text that described what your website was about (your keywords). For best results, use an automatic article submitter, which will allow you to distribute your content to the most publishers possible for the least amount of effort on your part. Your goal is to build the incoming links to your website, ideally using text that describes your site (your keywords) to form the link. This is how your search engine ranking is transformed. Natural search traffic is what you're going for. That is the key to transforming your website traffic.

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