Article Marketing Strategies: Using A Squidoo Lens With Article Marketing

Perhaps you've heard about Squidoo and have been wondering what role it can play in your marketing campaign and how it compares to Article Marketing

. This article will help you decide if using a Squidoo lens is right for your website and also how you can incorporate a Squidoo lens into your article marketing plan.

First off, you may be wondering what a "lens" is. It's just Squidoo's term for a web page.

How does Article Marketing compare with Squidoo?

The two are completely separate entities, so they're not really comparable at all. Article marketing is a method of building links to a web page. Free reprint articles are meant to be republished. By submitting articles consistently over time, the links to your website increase, and this can positively impact your web page's search engine ranking.

A Squidoo lens is a web page that you create on your chosen topic. It is not meant to build links to your site. The only way that a lens will give your site more links is if you insert a few well-placed links to your web page from the lens itself. The lens is created to serve a different purpose.

What is the marketing benefit of a Squidoo lens?

When you create a lens, it will be hosted on Squidoo's website. Because Squidoo's site is so large, pages on the site can have an easier time ranking highly for your keyword terms. Now, your ultimate goal is for your own website to rank high for your keyword terms, but it's a bonus to have another page that is also high ranking.

Another difference between a lens and Article Marketing is that building a lens is a one time event, whereas article marketing is something that you do over the lifetime of your website. You will be submitting articles every month. As you submit more and more articles, marketing momentum starts to build to your website, and your website starts to climb the rankings in search engines.

Of course you can add modules on to your Squidoo lens and build the lens over time, but for the most part you'll give one concentrated burst of effort, getting your lens set up with photos, surveys, and teaching content. After that, you market your lens.

How can you market your lens?

If you have a list of newsletter subscribers, you can bring attention to your lens via your newsletter. You can just mention that you created a Squidoo lens and you'd like some feedback on it. Viewers can leave their feedback as comments on the lens. That can produce a nice burst of traffic to the lens. You can also market your Squidoo lens with article marketing, linking back to the lens from your resource box every once in a while.

Which is better for SEO--article marketing or a Squidoo lens?

Definitely article marketing. Article marketing has the potential to help your website attain a higher search engine ranking, whereas the Squidoo lens is limited in how much it can impact your website.

One great thing about your lens though, is that it can be another "door" through which potential customers can find out about your business. It never hurts to create as many open doors as possible on the internet.

If you can only do one of these marketing tools, then choose article marketing. If you have time to do both of them, then go for it! You can even let your article content do double duty. You can re-write and incorporate portions from some of your articles in your lens, re-writing the content so that it suits the different look and feel of Squidoo.

by: Steve Shaw

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