Article Marketing Strategy: How Long Do You Need To Submit Articles To Drive Traffic To A Website?

Are you trying to develop an article marketing strategy and wondering how long youll

need to submit articles in order to increase the amount of traffic your website receives?

Most people who are new to article marketing really want to know how much time they should give it before expecting to see results and also what they could be doing in the meantime to improve their results.

The answer is that article marketing is a long term marketing tool. That means that ideally you will be submitting articles each month over the lifetime of your website.

You will probably see your first really noticeable results about 6 months into your article marketing campaign.

As with all internet marketing tools, article marketing is not something that you will do for a short while and then stop. Marketing with articles works by momentum--the longer you do it the better your results will be.

If you notice improvement in your website traffic and in your search engine ranking, and then you stop submitting articles, your ranking can fall back down again. The website rankings are constantly in flux, so you need to work to maintain your ranking, even if youre currently sitting in the #1 spot in Google for your keyword terms.

The most important factor in your article marketing success is submitting the correct quantity of articles each month and submitting articles consistently each month.

How many articles should you be submitting?

If you are using an automatic article submission service, then you will want to stick to around 8 articles a month for each website that you are marketing, and try to space out those submissions throughout the month.

When using an automatic article distribution service your articles will be sent to the services network of publishers, so your articles are receiving much more exposure. You will also be building links more effectively.

For this reason, it is important not to go overboard when submitting automatically. Stick to 8 articles a month for each website, and that will be enough.

If you are submitting articles manually, then you will need to submit significantly more articles each month.

As youre waiting for the first fruits of your labor to appear, you can be working on other aspects that will affect your long term article marketing success:

1 - Get into the habit of submitting a certain number of articles each month, and do this every month. Consistency is something that you work at--it may take you a few months to get the hang of writing your quota of articles each month.

2 - Determine an objective way to measure your results. This will involve doing a monthly check of a few different factors: Your search engine rankings for your keyword terms, your website traffic, the number of links going to your website, and your Google PageRank.

Remember, for the first 6 months or so you will probably not see much change, but to know when there is a change you need to have kept track of the months when nothing was happening. You will also see that improvement doesnt happen in all areas at once. Everything is interrelated, and you need to have different ways of measuring your results.

3 - Learn about how to use keywords in your article marketing strategy. This knowledge is crucial to your long term success.

Article marketing is extremely popular because it reliably works well for average people who do not have specialized training in SEO.

You do not need to have in depth technical knowledge to have success with submitting articles, but you DO need to submit the correct quantity of articles consistently each month and have realistic expectations of when results will start to show up.

by: Steve Shaw

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