Article Marketing Strategy - How To Save Ton On Ppc

Everyone knows that pay per click or PPC advertising is a fast way to drive traffic to a site right

? But it's also common knowledge that you can pay way more for advertising than you make in sales if you don't know what you're doing or if you don't stay on top of the campaigns everyday. What if you used an article marketing strategy that cost you nothing delivered targeted traffic and continued to send that traffic for years?

Think about that for a moment. PPC is desirable because you can choose what key word searches your ad will appear on. But the ad is on the right side of the page and competing with as many as 8 other ads. Further, you have to get your message across with a headline and minimal text. How many ads have you had to test before you get something that generates just a click not to mention a sale?

Article marketing has been around for a while but its experiencing significant growth recently and it really is a win-win situation for all involved. It's now viewed as a key internet marketing solution.

Article directories like Ezine Articles, Go Articles and Article Base provide sites where authors can post their articles. Webmasters looking for content can take the articles from the directories, free of charge and publish them on their site. The articles are quickly indexed by the major search engines and are ranked based on relevancy and the Page Rank of the directory, not your web site. This means that a well optimized article has a good chance of winding up on page 1 of Google and getting their fair share of the monthly searches on that keyword.

As for the directories, all of them carry contextual advertising so the more page views they get the more money they make. More articles mean more page views.

So what do you get as the author of the article. First let's understand what an article is

Let's say your site promotes a natural diet plan. You do some keyword research and determine that natural weight loss is a keyword you'd like to rank for on Google. Your article then will be on natural weight loss but it will not be pitching your specific product or site. You are offering relevant and useful information to the reader. Google likes this.

So you just gave away some good info, how did that help you? At he bottom of the article there is something called a resource box. This is where you get to pitch your site. This resource box can have multiple links and can be at least 350 characters long and much longer with some directories. How does that compare to PPC ad restrictions?

The article is the "give" portion of the equation and the resource box is the "take".

Not only does this article marketing strategy deliver targeted traffic as an internet marketing solution, but it keeps on delivering for potentially years and years. That's right, you make one investment in time and you are setting your site up for traffic in the future as well. You say you don't like to write? You can get over it and learn how to write compelling text or you can outsource it. Either way it will cost less than PPC.

by: Zornitza Pavlova-MacKinnon

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