Article Marketing Strategy: If You're Doing Affiliate Marketing, Do You Need A Real Website?

I love it when people come to me with questions about article marketing

. Here's an interesting query I received from an affiliate marketer just recently: "I am using article marketing for affiliate products. I have a domain name that I purchased that simply redirects to the merchant's website. I have noticed that my URL is still not showing up in Google or the other search engines. Is it because my URL is redirecting somewhere? Do I need a real website in order to get my URL listed in Google?"This really is a really interesting question, and I'll be delighted to provide more information for you. So, at the moment you only have a URL, and you do not have an actual site. That is why your URL isn't appearing in Google-there is no content for Google to rank at the location of your URL. To appear in the search engine rankings, you need to develop a website with appropriate content on it. Some suggestions on the sort of content to include on a website: *You might review the affiliate products that you are marketing. *Take the articles you have written for the article marketing of this product, rewrite them, and then publish them on your site. It is best to make this content on your own site unique, so you must not use the exact articles that you're submitting to directories. *Now, give visitors the chance to join your email list. This is vital. The idea is that a visitor would come to your site where you are offering a free newsletter, an e-course, or something else that is attractive to your readers. They should sign up, and then you send them useful emails on related aspects of your subject. For example, let us say that your affiliate product is related to the amazing healing power of carrot juice. Then, you would send out a newsletter containing information related to carrot juice, and every so often you could recommend the affiliate product you are marketing. You see, if you really would like to do affiliate marketing and get the best results possible, you need more than just an affiliate link. You also need more than a domain name that just redirects to an affiliate site. You even need more than a sales page! What you really must have is a website with decent content and a way to follow up with people who are interested in your topic. Your current approach of just having the domain name that then redirects to the merchant site is simply not going to serve you very well, because you are not able to follow up with the readers who click the link in your resource box. You also will not receive traffic from the search engines, because you do not have a website. The best benefit that article marketing can bring you is search engine traffic. When people do article marketing, what they really want is a higher ranking for their website for particular keywords that their target customers are typing into Google. Then after someone visits your website, your most powerful ally will be the mailing list. When people visit your site, they will not necessarily want to purchase your products right away. People like to get comfortable, then think about a product, and grow to trust the owner of the website. You need to invest in that relationship.That way, when you make recommendations people will be more inclined to listen and purchase these products. So, in answer to your original question--for the ultimate results you do need a real site, even if you are only doing affiliate marketing. Invest the time necessary in developing a website and a mailing list, and you will be maximizing your opportunities and lengthening the window of time in which you are able to make a sale.

by: Steve Shaw

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