Article Marketing Tips: 5 Ways To Earn Trust And Respect Through Your Writing

When you write and submit articles online, your business and your website benefit in many ways

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For one thing, your articles give educational information to your readers that makes their lives easier. For another, your articles can increase your reputation in your niche with the more quality content that you distribute online. Also, last but not least, there's the perk of getting increased traffic to your website through search engines and the articles themselves.

All of these are extremely compelling reasons to do article marketing, but there is another crucial benefit that article marketing can bring to your business. It can help you establish trust with your potential clients.

This is essential when doing business online--most of the time you will never come into physical contact with the people with whom you do business. You don't get to have a one-on-one conversation or look the other person in the eye.

On the internet, your main method for initially connecting with your potential clients will be your website and the content that you distribute.

How can you make the most of this opportunity? Here are some article marketing tips for using your articles to build trust with your readers:

1 - Submit articles consistently.

When you compile a library of articles on your niche, you send the message that you're here to stay, you're a fixture in your niche, and you're dependable.

2 - Write articles designed to teach your readers new skills related to your niche.

A library of articles accumulated over time also gives you the opportunity to provide lots of information about your niche. The knowledge that you display on all aspects of your area of focus sends the message that you know your stuff--you can be trusted and relied upon to provide helpful information.

If you see the same info being talked about repeatedly in your niche, try to find new angles to cover. The information that you're putting out should be unique.

3 - Let' your "voice" show in your writing.

When you write articles, you're not just trying to get another submission under your belt. You're creating a piece of content that real living people will be seeing. This is your chance to "talk" to them. You have their attention for only a brief span of time--let your guard down and show a little of who you are. Work on developing your own writing style, your own voice.

Share your experiences, your unique thoughts, your failures, successes, weaknesses and strengths. It can feel weird to be vulnerable like that with people you don't even know, but people are craving authenticity. They want to know that you're being straight with them, that you're not trying to sell them a wooden nickel. Letting who you really are show through in your writing is one way to do that.

4 - Everyone responds to encouragement.

In your articles you are teaching people things about your niche. Many times you'll be teaching them how to do specific skills. The majority of your readers will be beginners.

When you're learning a new skill, it can be stressful and frustrating. People don't like the sensation of being in foreign waters--it can be a really uncomfortable feeling to embark on learning a new subject matter.

Be sensitive to this, and make it a point to encourage your readers. Empathize with their struggles--you remember what it was like when you were first starting out.

5 - Speak in language that your readers understand.

This means writing in plain English. Keep your antennae up for industry jargon that you and your colleagues understand but that a newcomer would be confused by. If you're going to be using an abbreviation (for example, SEO (search engine optimization)), tell your readers what the letters stand for. It's safest to assume that your readers don't have any knowledge of your topic. Write a lot of articles for beginners who are thinking about joining your niche or are newbies.

You'll notice some common themes in this advice I'm giving:

Be yourself, write in your own voice, teach, encourage, and write in plain English. As you're getting started, focus on just a few of these at a time. Writing is an art form and a skill--you will get better at accomplishing these points the more articles you write.

by: Steve Shaw

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