Article Marketing: Why Keywords Are So Important

Article Marketing: Why Keywords Are So Important

Keywords are crucially important to the success of your article marketing and should in fact form the foundation of your entire article marketing effort. If you do not make proper efforts to use keywords for your article marketing, you'll be either seriously undermining your efforts at worst, or simply not taking proper advantage of the benefits that article marketing can bring you.We'll look at two keyword types that you should be using as the basis of your article marketing:Main keywords: These are the keywords for which you'd like the front page of your website to have high placement in the search engines, particularly Google. These search terms are typically two to three words long and entail a high traffic potential. Along with the potential for high traffic, you are also highly likely to have a relatively high number of websites competing with you. Keywords that have the most potential traffic attract greater competition. That means that it is more difficult (takes longer consistent effort) to rank highly for these keyword terms, but the payoff can be significant.Peripheral keywords: These keywords (sometimes called long-tail keywords) are usually 4 or more words long. They tend to have lower traffic potential, but it can also be easier to rank highly for these terms due to less competition.Let's look in more depth at each type of keyword:Main Keywords:These should be used in your HTML resource box to link back to your website. When you link specific phrases back to your website, it helps Google get a clearer picture of what your website is about. This also helps Google know how to to rank your site in their index.By starting to use your main keywords in your HTML resource box, and using them as anchor text to link through to your site, you should start to see improvements in the ranking of your site on Google for your main keyword terms. Of course having a website that provides quality content related to the phrases you are trying to rank highly for plays a significant part in attaining a higher ranking in the search engines.You will see your most dramatic impact on your article marketing campaign by improving the ranking for your main keywords. If you can get your website from page 2 of the SERPs (Search Engine Results Pages) to the 1st page, the impact on traffic is likely to make a big difference. When you do article marketing in the right way, you can shoot for the ultimate dream of the #1 spot.Your Peripheral Keywords:These keywords don't tend to give you enough potential traffic to warrant focussing on getting your website to rank highly for these terms, but they can form ideal topics for the content you send out for article marketing. The idea is that your article (rather than your website) would rank highly for these keywords, aiming towards getting the reader to click to read your content and then click through to your website via the link in the resource box.The competition on these terms is usually so low that it is very easy to get a high position in the SEs for them. What's more, these longer phrases also often make ideal article titles.So Why Do Keyword Research?Let's say that you are an electrician, and you're using article marketing to help attract visitors to your site.A few well-spent minutes researching what people in your target market are looking for on the search engines, you will discover that there is a dramatic difference between the following two very similar keyword phrases - they only differ by a single word:"how much would it cost to rewire a house" - 48,600 competing web pages, but just 28 searches per month"how much does it cost to rewire a house" - 51,500 competing web pages, 480 searches per month(Statistics from Google, and Google's keyword tool, at time of writing)While the competition between these terms are at very similar levels, the second phrase has far higher potential for traffic.As you can see it would be far more productive to write an article called How Much Does It Cost To Rewire A House rather than How Much Would It Cost To Rewire A House. The first title has 17 times greater the amount of potential traffic than the second.Keywords play a significant part in your success when you're marketing with articles. Spending just a few minutes doing some simple research before writing your articles can make all the difference!

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