Article Marketing

Although Article Marketing is sometimes completely ignored by some marketers I believe

it to be an extreamly important part of your advertising strategy and in turn, your ultimate success.

Articles I write are usually between 500 to 1000 words, not too long so as they bore the reader and long enough to get over the point you are trying to make to the reader.

Articles should be a good quality piece of writing and are normally about a specific subject relating to your own Internet Marketing niche. They should contain useful, relevant and helpful information that the reader will want to read. You should aim to keep the reader interested right through to the end of the article.

An interesting and relevant article will greatly increase your internet presence. Other blog writers and ezine publishers will use high quality articles to put into their own publications. To do this they must include the resource box at the end of your article.

The resource box is a separate part of the article where you are allowed to do your bit of advertising. Here, you place the links back to your web site, and with the ezine publishers and other blog owners who use your article, sending it out to thousands of readers, every one of which has the opportunity to click through to your site, you can see how much traffic can be directed back to your site.

The resource box is the place where can sell yourself to your audience, make freebie offers to visitors and also promote your product.

Articles can do several different things for you,

They can provide a link back to your web site. Consistent articles will increase your status as an expert within your market. The links in the resource box will drive traffic to your website. Long term benefits can be achieved as your articles can remain in circulation for years You can re-write other peoples articles and add them to your own site as a blog post. They increase your presence or your "footprint" on the internet. Good, well written articles often rank highly in the search engines in their own right. The anchor text in your links will help search engines rank your site.

As you can see, a few hours work a week writing good quality articles can result in long term benefits to your Internet business, increasing traffic generation and promotion of your web site. The writing and submitting of articles to online article directories is one of the most effective ways of driving the targeted traffic you need to your website.

by: Derrick Wilcox

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