Article marketing vs. pay-per-click, which way is best? They are both good ways to drive traffic to your sites and make sales. It really depends on your financial status. Pay-per-click is paid advertisement and article marketing is essentially free. The best way is to learn both marketing programs. Start with article marketing and when you start making money with this process you can invest your profits into PPC. Just remember there is no such thing as "get rich quick businesses" but the concept I have laid out in this article is sound business and you will be around for years as an internet marketer. Good Luck!