Article Submission: How To Avoid The Duplicate Content Penalty.

The effects of the duplicate content penalty can be avoided by using good article submission strategies

. Article marketing is a powerful tool if you know how to use it properly, and there is a great deal of misunderstanding about duplicate content and the way it i s'penalized' by Google.

So why 'Google' particularly? Because Google is the most used search engine, and more searches are carried out using Google than any other. many people use other search engines such as Yahoo and Bing (Microsoft)for specific purposes such as email services, but Google is by far the most widely preferred for straight keyword-based information retrieval. However, there is also that much misunderstood duplicate content penalty that article submission can involve. Or so most believe!

When you want one of your web pages listed on a search negine results page - any search engine - always write to keep Google happy and you will benefit most. Part of achieving that involves being aware of the requirements of specifc Google algorithms, such as its latent sematic indexing (LSI) algorithm, and the PageRank calculation based upon the quantity and quality of other web pages linked to yours, and structuring your article to conform to them - not page rank).

In spite of all this, however, without article submission to a range of article directories your article will have much less of a chance of being highly listed in Google's search results. This surprises many people - the fact that an article can be listed, let alone listed highly. It is commonly believed that the principal reason for article submission is to receive back-links from the directories and ezines, and also to have them read where they are published.

It is true that these are worthwhile benefits, although far more valuable is having your article listed in Google's search engine results pages along with the link to a page on your website you have provided in your Author's Resource. Your article is published on its own page by each directory, and that can be listed in the same way as any other web page can be. because article directories can achieve many more links directed to your published article, you are likely to achieve a higher listing on a directory page than on a page on your website, unless you are an expert at SEO of course.

The 'duplicate content penalty' is activated when you submit the same article to multiple article directories. These will be considered to be duplicates, and therefore penalized, right? Wrong! What most don't know is that there is no penalty imposed by Google for duplicate content, and here is what actually does happen.

Google considers its customers to be those seeking information by using its search engine. They aren't people like you and I that use the search engine for advertising, or even those that pay for Google Adwords PPC advertising, but are people using Google to find information using specific search terms or 'keywords'. Google's aim is to give its customers what they want: good informative content, and to provide them with a load of links all offering exactly the same is not a good service.

What happens, then, is that Google will ultimately list only one web page containing any specific article. That, however, takes quite a while to happen. Initially, a number of listings of your article can appear, each based upon a number of factors commonly known as search engine optimization. Over a period of time your listings will gradually be dropped until you have only one listing of of a web page containing each article, with a consequent reduction in the PageRank provided to your listed Resource web page. However, this doesn't happen immediately.

You can copy my preferred strategy of submitting the same article to over 400 ezines and article directories and have them published by them all. Each of these will provide you with PageRank and each can theoretically be published on Google with no duplicate content penalty. Over a period of time, Google will delist them and also the PageRank points allocated from each publication.

I offset that by using an article submission strategy involving writing and submitting a totally new article every week or two using a distribution service. Not only does that make up for those that are dropped but also results in a net PR gain and the opportunity for an increasing number of articles to be listed. In fact, you can use two different strategies.

a) You can write a different version of the article each time, using the same keywords and Resource URL, so that you maintain and even improve your listing for that keyword and your URL listing in Google, or

b) You can write a new article using different keywords but the same URL, and hopefully get Google listings for a variety of keywords while maintaining and even improving your PageRank for you web page.

Each has its advantages: a) can provide multiple listings on Page '#1 if you are good enough, and so more of a chance of somebody clicking on your listing, while b) offers one listing for each of many keywords, thus providing a wider reach on the search engine. I do both!

One of the implications of this way of looking at duplicate content is that your blog postings can be copied and submitted to article directories, although they are best to be written to a minimum of 500 words to be sure of publication in most dirctories. This article submission strategy is used by many people, and while it is technically classed as duplicate content, it takes some time for Google to start dropping the duplicate pages. Incidentally, this will not get you banned from Google or the article directories: it is common practice.

by: Peter Nisbet

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