Article Titles 5 Secrets That Will Boost Your Article Marketing Strategy

When it comes to your article marketing strategy

, your article title is just as important as the actual content in the body. If you have a great title, more people will click on your article, and your potential for more traffic (and more profits!) will go up.

So what makes a great title for one of your articles? These 5 secrets can help you create titles that are both compelling and memorable:

1. Your articles title should connect to your target audience.

Youve done all of the research to figure out who youre targeting, what they want, and what they expect. Now, take that research and incorporate it into your title. Make sure you explain how your article can help them. Put yourself in their shoes. What kind of article title would you want to see?

2. Your articles title should not include any characters like quotation marks or asterisks.

Dont use symbols to draw attention to your title. Instead, youll only confuse the search engines, and they may even remove your article from the index because they dont know what to do with it. You wouldnt want all of your hard work to be filtered out by the search engine spiders because of a silly asterisk, right? That would be a complete waste of your article marketing strategy. Instead, just stick to traditional numbers and letters.

3. Dont make your articles title too witty.

Sure, everyone likes a little emotion; it can take the stuffiness out of your information. In fact, being too serious can hurt your article marketing strategy, because its no fun to read. However, if you get too witty with your title, you run the risk of offending people. Or, worse, if readers dont understand the joke youre trying to make, theyll feel stupid. No one is going to read an article that makes them feel self-conscious.

4. Good article titles should be created before you write the rest of the article.

Yes, you can always tweak the title later. But if you know what your title is before you start working on the body of your article, youll know exactly what questions you need to answer and what promises you need to fulfill. By delivering in your content, your article marketing strategy has a higher chance of succeeding.

5. Good article titles are catchy, without being too sensational.

The point of your title is to grab readers attention, but you also dont want to drive them away, either. Readers can tell when youre hyping something too much.

You could have a great article about a marketing technique that makes lots of money, but if your title says 10 Reasons Why Youll Be a Millionaire by Friday, everyone will think its ridiculous. Instead, say something like 10 Reasons Why You May be Able to Retire Sooner than You Think. That grabs their attention without making silly claims.

by: Nicole Beckett

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