Article Writing Services For Businesses
Article writing services for businesses provide an astonishing array of benefits that few other marketing methods can produce
. SEO articles can be used for backlinking, to provide added value to consumers, to create brand loyalty and awareness, and to establish a person or a company as an authority. In many cases, savvy business owners can accomplish all of this on their own for free. However, it's not easy for every business owner to find the time to write, and it's even less likely that a busy person will find the time and resources to dedicate to syndication and republishing efforts. Consequently, understanding what an article writing service does and how to choose the best one is imperative for businesses that wish to dominate their markets using article marketing.
There are two primary ways that article writing services use well-written articles to increase website traffic and sales:
Using Articles as Web Content
Websites that feature company blogs or articles get more traffic and better search ranking placement than websites that simply have static pages. Posting articles to your website provides added value for your consumers and helps to establish your company as an authority in the field. Additionally, using SEO articles as web content boosts the total amount of content on your site and allows for critical interlinking with anchor text both of which are crucial to achieving excellent search rankings. And because you have more reasons on your website for customers to stick around, there are far more opportunities to convert this pre-qualified traffic to a sale.
Articles posted to your website and indexed there first will continue to draw traffic for years to come if they are properly optimized. And because of the ability to broadcast your content out to RSS feeds and aggregators, social media sites and other blogs, a well-written, highly optimized article can quickly go viral and result in an avalanche of traffic to your website, blog or landing page.
Using SEO Articles for Syndication
Syndicating articles yourself can be a tiring and useless process if you don't have the right expertise or tools. This is where article writing services can be especially valuable to businesses of any size. One article can be broadcast out to hundreds of article publishing sites each of which generally allow you to place two self-serving links in your articles. Articles that are selected for publishing generate traffic to the publishing site, and then send traffic on to your website if the piece is compelling enough.
Additionally, each article that is published will result in 2 links to your website or landing page. These links are counted by Google and other search engines and are used to determine your site's authority and search ranking. Therefore, the more links you have, the better. Article marketing is one of the most effective ways of gaining these links, as well as traffic from the republishing sites - many of which will broadcast your submitted articles out to dozens of other sites and RSS aggregators.
The power of article marketing is well-established and unparalleled in the internet marketing and other advertising industries. And while smart business owners can write and syndicate their own articles with little to no cost, the entire process is often time-prohibitive. If this is the case for you, it's important to understand how to choose an article writing and distribution service that will yield the best results for your company.
There are three basic types of article writing services:
Freelance: Freelance writers can be found virtually anywhere on the web, but unless they are well-established it can be difficult to determine if they are reliable and trustworthy. For this reason, some business owners use sites like Elance.com or Guru.com to hire freelance writers via an escrow service. Unfortunately, many of these writers are resource-limited and won't be able to broadcast your work to a large pool of media contacts, unless they have been in business for a long time and have personal editorial and media contacts.
However, freelance writers can often produce SEO articles with a relatively short delivery turnaround, and generally the fees charged by such individuals are very cheap. But as is the case with all things, one gets what one pays for
Consultant: Consultant article writing services are managed by a consultant that delegates projects out to different providers. The consultant generally does not have any in-house writers or editors and will contract all articles out to freelance or other writers. Often the consultant will then hire another individual or team to syndicate your content. In some cases these services are very effective and you might not even know that they are a consultant service. However, if there are any editing issues it's likely that significant delays will result.
Dedicated: A dedicated article writing service is one with professional writers and editors in-house. Articles are produced by trained writers and then submitted to an internal editing and fact-checking team. This ensures flawless work that is free from liabilities. This type of company often has extensive media contacts and will have the ability to get your articles published in more places than other types of services. A dedicated article writing service is more accountable and has significantly more resources than freelance writers or consultant firms.
by: Markham Casperton
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