Article marketing for affiliate success - yes, it works!

Article marketing for affiliate success - yes

, it works!

Article marketing is a type of marketing that involves writing concise articles which relate to a topic relevant to a business. These articles contain information about the selected topic as well as a resource box' or signature which may include links to the author's website or another website. The articles are then submitted to various online directories and made freely available.

There are several benefits of article marketing:

* Increase credibility - Writing articles for public consumption can have the effect of increasing the credibility of the author as a subject matter or domain expert. This can be very important for market placement and branding of a business.

* Increase visibility - Articles that are submitted to online directories are often consumed and published by other websites, increasing the visibility of the content and the author.

* Increase backlinks - Having articles with resource box links back to a website increases the backlinks to that website.

* Direct traffic - Having links to a website in the resource box increases the opportunity for the user viewing the article to directly click through to learn more about the website and author, therefore increasing direct traffic to the website.

There are also several types of article marketing software tools available as online services or desktop software. These include:

* Article writing tools - assist the user to create articles by suggesting article templates for the user to complete. For example The seven secrets to xyz...' or 3 great tips to xyz...'.

* Article spinning software - can be used to take a single article and create many articles based on the content. The user needs to work through the core article and nominate places to insert synonyms, often using article spinning syntax to do so. The article spinning software then processes the article with the spinning syntax inserted to generate multiple articles. The benefit is that search engines will then look upon the generated articles each as unique content' if they are sufficiently different to all others.

* Article submitting software - article submitting software helps the user with submission of articles to mulitple article directories. Article submitting software will usually assist with some or all aspects of the article submission process, including registering with directories, logging into directories, inserting the article and associated data and submit it to directories as a batch procedure or sequentially to multiple directories.

There are some tools that combine all of these features into one.

Article marketing provides great benefit to affiliate marketers and Internet business people and should be considered in part of an off page search engine optimization strategy.

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