Article marketing in the Web 2.0 environment

The one to one relationship between the article and the website in the case of traditional

article marketing has taken further steps ahead in Web 2.0 article marketing which features multiple links from multiple sources. The presence of more links is the key feature and the selling point of the Web 2.0 article marketing technique. In Web 2.0 article marketing, the content is given more importance rather than the keywords. This demands for lengthy resource rich contents to drive traffic.

Innovative marketing using Web 2.0 platform

The service providers in Web 2.0 article marketing like the link30.com ensures that the articles gets distributed to multiple channels and they receive the best possible promotions. Unlike the traditional article marketing, the Web 2.0 article marketing involves social networking, content sharing and multiple links sharing along with video marketing. By breaking the one to one link structure, the reach of the website is increased multiple fold. Forward and backward links are established by the link30.com services which drive traffic from multiple sources directly as well as indirectly. The articles are placed in the content sharing sites which are ranked high by search engines.

Video articles to pull visitors

Video articles are the new find of Web 2.0 article marketing techniques. Video articles have become the current trend in website advertising. The articles can easily be converted to videos using software available and could be submitted in the article directories. These videos receive the highest hit rate and drive a good amount of traffic to the targeted website. The links offered along with these videos pull direct visitors to the web pages.

The possibility to add search comments as well as tags to the videos increases the chances for the website to get noticed by web surfers. Article marketing in Web 2.0 operates mainly based on a feeder article to which multiple small articles are linked together.

The subtopics in this feeder page are then converted to separate articles of smaller length. Web 2.0 offers a platform where properly written and placed articles can be used to drive traffic to a website. This platform is leveraged to the maximum by link30.com to increase the traffic rate of the websites.

Article marketing in the Web 2.0 environment

By: Walt Yoast

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