Ask Your Inner Voice Marketing
Ask Your Inner Voice Marketing
Ask Your Inner Voice Marketing
An author's delight is the day that the book is finally finished and ready to go out and change the world. The day finally came for me when Ask Your Inner Voice, my book about practical intuition, was finally finished and ready to change the world. I expected the long grind toward finding a publisher, but I finally got there with a signed publishing contract. What I was not expecting was the day of the rude awakeningthat day when every author suddenly realizes that the chief marketing officer for the book is the man in the mirror. I'm a writer, what do I know about marketing books? So, what do I do now?
Initial research begins.
I start by reading the classics of book marketing, Dan Poynter's Writing Nonfiction and John Kremer's 1001 Ways to Market Your Books. But my eyes glaze over with this ocean of marketing information. How do these billions of droplets of data about marketing books apply to my Ask Your Inner Voice? What do I do first? What's the best plan? Will it work? Will it cost far more than the book will ever return? I pondered these questions without resolution.
Ask Your Inner Voice lays out the simple secrets people throughout history, and people alive today, have learned to use to call on their inner voice just when they need it. I definitely need wisdom now, so I ask my inner voice how to market Ask Your Inner Voice. From my general questions, only general answers come: "You're doing fine. Keep on the track you're on." But I learn nothing specific about what to do.
A teleseminar focuses the study.
Then an email comes from John Kremer's organization announcing a weekly teleseminar series with experts involved in different aspects of book marketing. The year-long series costs $37. Familiar questions arise: Is this just more water to add to the ocean of information sloshing around in the book marketing books? Is this itself just a marketing ploy? Will this be useful in marketing Ask Your Inner Voice?
Again at a loss, I decide to ask my inner voice whether to sign up for the course. The instant inner response I get is the most enthusiastic I've received in a long time: "Yes! By all means!" From researching and writing Ask Your Inner Voice, and from my own experience, I know that an enthusiastic inner response usually signals a major door opening in the listener's life. And, boy, am I ready! So, I sign up for the course and begin attending the sessions.
As the teleseminar course plays out, every week a different expert in some aspect of book marketing provides detailed advice. At the conclusion of the presentation, the telephone lines are opened so that listeners can ask the expert questions about THEIR book. I'm starting to get excited: this is much more specific than the general marketing books, and an up-to-the-minute expert can answer those specific questions I've always wanted answered. I take full advantage of the opportunity, but slowly come to realize that, while I'm getting great answers to specific questions I've always wondered about, I still don't have a comprehensive plan about how to market Ask Your Inner Voice.
A marketing consultant devises a specific plan.
Early on in the teleseminar course, I learn that an author's website is essential to any book marketing effort. "What will that cost?" I wonder. "Who can I trust to do the work?" "What do I put on the website to effectively market Ask Your Inner Voice?" "Do I need both a web designer and a marketing consultant to complete the site?" Cha-ching, cha-ching.
Then a weekly teleseminar segment features a famous marketing expert. During the course of the show the host compliments the expert on his web site: clean, easy to navigate, effective in marketing his books.
My inner voice speaks: "Email that expert." I do so after the teleseminar is over, and ask how he developed his site.
"I didn't. My business partner did that." I don't need my inner voice to tell me to email the business partner.
"You need a marketing plan," the business partner said, "let's discuss it after you've had a chance to look over my standard program." The standard program arrives and is within my budget, but can I have a marketing plan, a web site, an effective book launch, and a loyal following for not much more investment than the cost of the standard program and the investment of my own time?
Intuition confirms the specific plan.
"Sure you can," the business partner says. But this is deep into intuition territory: I really don't know enough about the people, the program, or marketing to make a logical decision about what to do.
So I ask my inner voice, and I keep on asking, "Do I make this investment?" And I keep getting the same answer: "Yes, this is the way to go." After the third time of asking, I take the plunge.
The business partner turns out to be one of those delightful people: funny, incredibly creative, great ideas flying out of his deep reservoir of marketing knowledge, and hair on fire as he rockets from one to another of his many successful projects. We're not done yetthe book has just released. But we're getting there; I'm learning an incredible amount of practical knowledge about how to market Ask Your Inner Voice; and it's all happening for not much more investment than the cost of the standard program and the investment of my own time. And, to me, the best part of it all is that I have gotten to this point by following the advice of my own book, Ask Your Inner Voice, and it hasn't let me down yet.
Stay tuned.
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