Assisting Search Engines To Notice Your Website

When launching a website, your primary aim is for search engines to locate your website so that visitors can view the content

. In order for this to occur, the various search engines have to be able to crawl your web pages and index them so that they can incorporate your website in results produced from searches. When vast amounts of money are spent on marketing, various campaigns and search engine optimisation, little will be gained if your website is not designed in the best way for search engines to index your website.

It is important to design a website with visitor experience in mind and the site needs to be user friendly. Placing too much focus on what you may think search engines want to see could mean finishing up with a website that provides poor visitor experience which in turn will have a serious impact on the conversion rates for the website. There has to be a balance between the website being search engine friendly and visitors enjoying a positive experience when visiting your site.

As far as the design aspects of search engine friendliness are concerned, your website content needs to be in HTML text format for search engines to be able to index it. If you have images, Flash files and any other non-text content on the site, these will not be visible to search engine spiders, so they will not index this content. When you use any images, Flash or video content, ensure that these also include written transcripts or alt attributes that the spiders will be able to index.

It is important to use a link structure within your site that makes it easy for search engine spiders to crawl, as they need to be able to see all the content on the site pages in order to index them. If you provide a link structure that is crawlable via the use of internal links on each page, or a site map, then the pages will be found and indexed.

Keywords need to be used within the site content because search engines endeavour to provide site visitors with the most applicable information on the search query they entered. When the spiders index web pages, they do so according to the main keywords they find and will rank them in the search results based on these very keywords. Therefore, if you want the search engine spiders to be able to index your site pages accurately, the main keywords you have chosen need to be in the content. It is essential to have effective keyword optimisation, so you should try to use your main keywords at least three times in the web page content. If you use bolding and underlining for the keywords, then the search engines will allocate more value to these keywords.

Your main keyword ought to be used in your page title at least once and preferably near to the beginning of the page. If at all possible, include your main keyword in your website URL, as this will help with the correct indexing by search engines and also assist with your keyword ranking in search results.

It is a mistake to make use of duplicate content, because if content on web pages is similar, or if you use the same paragraph on a number of pages, search engines will then penalise your site. Search engines normally will not show duplicate content, focussing instead on original content.

Your primary objective should be to design and build your website bearing in mind the fact that search engine spiders need to index your pages. The pages should be crammed with valuable content that lures visitors.

by: Carol Forrest

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