An outsourced marketing dept must always have a Chief Marketing Officer who organizes all activities on marketing and promotion undertaken by the group on behalf of the hiring company. The CMO more or less is a virtual function that regulates the various projected activities proposed by the marketing agency. Depending on the size of operations the CMO position determines the amount of work allocated and how this will be executed to assure rapid results to the employer. Activities related to search engine marketing and optimization of the online venture need to be well organized so that promotion takes place in a timely manner with results coming in at the earliest. Follow up jobs with search engines linked to research and evaluation is important functions managed by the CMO. The concerned or delegated CMO plans ahead of time all actions that must be implemented for a successful marketing bid for the employing company. Once these actions are finalized and executed, the performance review and analysis can take place. In true light the outsourced marketing profession should be able to function as an integral part of the employing organization and must be considered as one so as to ensure perfect amalgamation and sustained programmability of the tasks.
Virtualization is a concept typical of online business strategies. It is quite akin to the hiring of say telemarketing personnel and agencies in any offline business who strive to market the products and services of any company. The only difference here would be that the virtual CMO function acts as a true functional position that handles the same tasks as a real live chief marketing officer. One can see similar positions in the online world termed as "virtual assistants" who carry out stipulated tasks similar to a real life hired marketing hand. Any number of virtual positions can be created for the marketing functions with specific tasks assigned to them. Outsourcing your marketing activities is therefore a viable task in the online world since this will help you minimize your expenditure on overheads and personnel count.
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