Aston Martin Rapide

Aston Martin Rapide

Aston Martin Rapide

Aston Martin has launched a series of innovative new films designed to showcase not a used Aston Martin but the new four-door Aston Martin Rapide, the released films see the Warwickshire-based sports car manufacturer take a bold step into a digitally advanced platform for Rapide in 2011.

Aston Martin's first digital campaign, extends from an already established social media presence on Facebook, Twitter and YouTube, to reach the company's fan and customer base which now spans some 39 countries.

The films which are shot in Lisbon, Portugal, follow a group of agents as they attempt to deliver a precious object, time, to a mystery figure. The film is said to be based on one of life's quandaries: the more success you had, the less time you had to share it with the people who mattered.

The new online campaign features a number of Aston Martin's carefully chosen preferred partners, who all share the marque's dedication to luxury, quality and exclusivity. The Aston Martin Rapide has core values of Power, Beauty and Soul, and the four 'swan wing' doors provide access to the sports seats both front and rear with ample accommodation.

Film Director, Donnie Masters from Serious Pictures, said: "We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car."Film Director, Donnie Masters from Serious Pictures, said: "We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car."Film Director, Donnie Masters from Serious Pictures, said: "We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car."Film Director, Donnie Masters from Serious Pictures, said: "We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car."

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