Atari Video Games Is Back. By Having A Bang And A Movie This Time

This legend of high technology that hit a rough spot around the 80s when the gaming market cratered

, never ever saw light at the end of the tunnel since then. It's been bought and sold by several corporations that found it attractive for its options, but never ever discovered a means to in fact have those opportunities made good on. Over the years, about $ 1 billion passed through the company and vanished in bad investitures. After 20 years in limbo the fortunes of Atari video games are finally turning around. The business has its offices in modest quarters in LA, and they have big plans to retake the videogame market that is rightfully theirs.

Just what's different this time is this: Nolan Bushnell, the original originator of Atari computer game is on the board; people have huge hopes - kind of in the way it was when Steve Jobs went back to Apple after decades. Atari's 2nd shot at stardom is not going to be about making the games to sell at retailers; Digital Arts, the videogame manufacturer, merely reported significant losses this quarter. Doing business selling DVDs on store shelves is rapid coming to be a thing of the past. Just what Atari organizes to do is to develop games for social networks - that's right, Atari is on Facebook. And the first releases are renovated versions of marvelous favorites from the past like Missile Command. Is there a reason why they select Facebook games over other feasible possibilities? Of course, the answer is cash. After having actually endured losses for years, Atari just can't afford to spend more than just $ 1 million or so on a game. And Facebook is just the appropriate place for a company by having huge appeal that is short on funds.

Atari Video Games over the past decades has been swamped buying up other videogame companies; through one of their acquisitions in Europe, they're producing a new racetrack game called Road Test Drive Unlimited; they have actually already released a multiplayer Web game known as Star Trek Online. They are beginning to put down roots. At this time, Atari's greatest assets are its large collection of outstanding old game names from the past. Its main plan for the future will involve building brand-new models of those all-time preferences. If you consider it, this may be kind of a high-risk method. If individuals keep seeing the same old names that they recognize from decades ago, it's going to turn Atari into a nostalgia brand name - not a name for the future.

Really, exemplifying the past takes place to be a part of Atari's natural appeal, and they wish to not lose it in their quest of the new. There are motion pictures coming up based upon many of their titles; Universal is making a movie by having the Asteroids and Roller Coaster Tycoon game concepts. Simply time will certainly inform; but for now, Atari Video Games is back.

by: katey y Francis

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