Atlantic Toyota and Huntington Toyota Excited about Scion Marketing

Atlantic Toyota and Huntington Toyota are very excited about the new campaign that Toyota Scion is launching

. This campaign, handled by the agency Attik, is to promote the much-anticipated 2011 Scion tC.

The campaign focuses on the performance and power of the tC Sport Coupe. It even promotes some of the car's posh accessories. The campaign is composed of promotions through various platformsprint, cable television, online, and even billboards in over 20 cities in the United States.

Atlantic Toyota and Huntington Toyota are also excited about another aspect of the campaign, which aims to drive more traffic toward their website on TakeOnTheMachine.com.

Toyota's Scion division has previously launched campaigns that showcase cars roaming the cities during the nighttime. This campaign actually plays with the idea that the machine is actually the citynot the car. The machine indicates the various hurdles that today's young drivers face every day. The tC Sports Coupe, on the other hand, is the solution to taking on these hurdles.

The campaign will feature more personalized adventures, which will be presented in both 3D and augmented reality. The website already contains vehicle specifications and galleries, but will also contain video elements in the coming weeks.

Atlantic Toyota and other Toyota dealers know that the average age of tC buyers is approximately 26 years oldthe youngest in the entire industry. Due to the young demographic, the website will touch on gaming and online experiences, which the target market is very familiar with. The site also links to social networking sites such as Twitter and Facebook.

Atlantic Toyota and Huntington Toyota Excited about Scion Marketing

By: Adrienn Porta

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