Attracting More Wedding Clients with Incentive Based Marketing
Attracting More Wedding Clients with Incentive Based Marketing
While professional photographers shoot many types of events, many are coming up with unique ideas and incentives to offer their wedding clients, which are giving them an edge over their competitors.
Photographers who are looking for ideas that compliment their current wedding offerings are turning to other wedding vendor's professional photographer programs to market themselves in a whole new and very unique way.
In a recent survey conducted by Adesso Albums, the following five incentives were identified as the most successful incentive-based marketing strategies for attracting wedding clients and referrals:
Engagement Photo Sessions
Many photographers will add an engagement photo session of the couple to their wedding package. This is a great incentive for couples wanting to publish professional engagement photos in their local newspaper or later use their engagement photos in a showcase album at the wedding.
Engagement Photos Showcased At Wedding
Engagement photos are showcased in an album that is later used at the wedding reception as a guest book. The photographer's engagement photos of the couple are showcased in the album and guests then add their handwritten sentiments and warm wishes on the album pages - a keepsake that is a lasting reminder of the day (and the photographer).
Wedding Photo Website
A website that hosts the engagement and wedding photos is a wonderful way for the couple's out-of-town guests who couldn't make it to the wedding feel as if they were a part of it. It also gives the couple an opportunity to stay in touch with their guests with fun pictures of the wedding and wedding reception.
Custom Parent Albums
Creating a custom album for each set of parents can boost the currency of the new son or daughter in law in addition to making a very special and personal gift. The albums feature photographs that are meaningful to each set of parents in a beautifully bound and personally created coffee table album for them to enjoy for years to come.
Hi-Resolution CD
Having a high resolution CD of all their photos gives the couple the ability to have prints made long after their wedding day is over - for family gifts, to frame and send to friends as a reminder of that special day or even to get shots printed and framed for their new home.
Reduced Rates for Enlargements
This incentive is especially meaningful to couples with large families. With a reduced rate for print enlargements, the couple can provide their close family members with more than a few 4 x 6 wedding prints.