Attractive Features Of Co-branded Debit Cards:

Co-branded debit card programs are an affiliation among a company

, bank and highly esteemed credit card companies such as MasterCard and Visa. Owing to the myriad benefits, co-branded card programs are gaining huge popularity around the world.

Branded and co-branded debit cards can be efficient tools for small businesses, as they help to build new customers and help to retain existing customers. Businesses can print their logos on these cards. This feature helps the businesses to market their business for free.

This can increase the brand's recall value and also increase customer loyalty toward the business. Co-branded card programs allow business organizations to learn about their customers' spending habits. This enables them to design new and more efficient business strategies to have an edge over their competitors.

Co-branded card programs involve the participation of reputed credit card brands, such as Visa and MasterCard, which are accepted worldwide. Thus, by being associated with these esteemed organizations, businesses can increase their popularity manifold and enhance their customer-base significantly.

With co-branded cards, businesses can provide attractive offers and schemes to their customers. This can help them in strengthening the business-customer relationship.

Additionally, co-branded cards are of great use for customers too. As compared to conventional debit cards, co-branded debit cards are cheaper and issued in a quicker time. Owing to this, these cards have become a huge hit.

With the help of co-branded cards, customers can pay their monthly utility bills and can use the cards for shopping. These cards function in the same manner as prepaid cards; hence, while shopping, customers can make use of these cards as prepaid credit cards.

Generic card programs or branded prepaid card programs are beneficial not only for businesses but also to their customers. A number of companies based in Asia, Europe and the Middle East have reaped huge benefits through co-branded debit card programs.

by: Ronald Carter

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