August Is The First Decline In Sales Of Home Appliances To The Countryside To Benefit First-line

August Home Appliances Countryside Sell Volume of 3.7878 million units

, amounting to 7.596 billion yuan, respectively, the chain fell 11.4%, 13.9%, is the first time this year, bringing home appliances sales fell. January-July sales of home appliances to the countryside monthly amount and number remained climbing month by month, the amount of monthly sales and sales volume of chain growth rate remained at 20%.

Small appliances Sales rose Main refrigerator sales sales fell 21.7% in August, is bringing home appliances sales decline. January-June, refrigerator sales 5,421,800 units, sales amounted to 11.116 billion yuan, accounting for sales of home appliances to the countryside and the amount of weight were 68.5% and 56.42%. July refrigerator sales, sales value was 53.72% and accounting for 52.82%. In addition, air-conditioning sales decline, is another reason. July sales of high-temperature-induced air-conditioning blow, August rainfall across the country climate air conditioning sales, sales fell 11.4%.

8 months of home appliances to the countryside activities, refrigerators, air conditioners, while sales fell, color TV, washing machines, mobile phones and other product sales continue to grow. Concern is that in August, water heaters, microwave oven, induction cooker and other small home appliances chain have seen substantial growth, an increase of 128%, respectively, 456%, 477%. Help with home appliances to the countryside by farmers about progressive policies, the farmers buy the product varieties of home appliances to the countryside and gradually diversified, not restricted to buy color TV sets, refrigerators, washing machines and other traditional household appliances, small appliances gradually into the peasant family.

Not low-end market From the average prices of the various products, consumption of household appliances farmers cover the main mid-range and low grade products. Consumption of various products of different grades. TV, mobile phones, washing machines, the average price of home appliances to the countryside far below the price ceiling, the average price is the product of the low price. The refrigerator, air conditioning, the average price higher. August air was 2661 yuan, the average price has more than 2,500 yuan air conditioning wall limit. Refrigerator in August the average price of 2093 yuan, 2500 yuan and the maximum price gap between the small refrigerator. Refrigerator home appliances to the countryside of major products of rural market is no longer a low-end market mainly household appliances.

Many farmers to accept new varieties on the appliance quickly, in August appliances countryside activities Solar Energy Substantial growth in sales of water heaters there. August sales of the top five water heaters, except for the first Haier, the other four are solar water heater manufacturers. Huang Ming Solar Energy Group Co., Ltd. water heater sales in the second highest household appliances to rural areas, 28.883 million yuan sales revenue, sales of solar water heaters 9764 Taiwan is Taiwan in July and 2.7 times 3560 sales. Jiangsu Sun Yu Solar Energy Co., Ltd. in third place in August sales of 263.2 billion yuan, sales of 9425 units, was in July 1633 Taiwan's 5.7 times sales. The average selling price of solar water heater is about 3,000 yuan, higher prices did not affect the popularity of shorter penetration of solar water heaters to the peasant family.

Line brand benefit Appliances to rural areas of market concentration is very high, not a little full of low-cost brand market. Home appliances to the countryside many successful businesses, there are many regions of second and third tier brands. The second and third line brands have on the home appliances market to high expectations of the countryside, but in fact because the brand, channel, sale, maintenance and other comprehensive factors into account, first-line appliances to the countryside home appliance business is the biggest beneficiary. August color TV, refrigerators, washing machines, air conditioning, phone, computer appliances to rural areas accounting for the cumulative volume before four full more than 50% sold before the eight companies accounting for more than 70% cumulative, are oligopolistic market. And the tendency of farmers to the home appliance brand strong in July and August bringing home appliances sales of the product all the same top three companies, only to change the ranking of individual enterprises.

Gradually increase the importance of rural markets. Ministry of Finance is working on improving the current policy of home appliances to the countryside, rural areas are now expected product price ceiling imposed by the policy will be canceled and replaced by the maximum subsidy will be standard. Cancellation of home appliances to the countryside ceiling products, manufacturers can push high-end product sales, sales structure for manufacturers to upgrade.

by:gaga

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