Authenticity & Provenance Trends: Consumer Insights And Marketing Opportunities - Market Research Re

Introduction

Introduction

This report takes the core Asia Pacific content from DMCM4691 and expands upon that to offer additional insight covering a wider selection of Asian countries

Scope

*Detailed trend analysis outlining what constitutes 'value' for consumers (trends are, after all, a reflection of what's important to consumers)

*Offers Asia Pacific focused insights, benchmarked against global sentiment, to cater for contextualized regional-specific information needs

*Covers all major FMCG sectors, but also with applicability to wider consumer goods audiences

*Part of Datamonitor's Asia Pacific mega-trend report series which outline the most important issues shaping current and future buying behavior

Highlights

Good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking facilitates better decision making by overcoming 'category myopia'. Monitoring the broader FMCG environment will enable bigger picture learning that can be applied more specifically

A Datamonitor consumer survey in April/May 2009 established that less than half of consumers in Asia Pacific are satisfied with their work-life balance. This reflects a lifestyle imbalance that characterizes many contemporary lifestyles, especially as many of the region's market economies continue to grow beyond the global average

Various commitments and demands from work and personal/family life have contributed to the feeling of time-deprivation. People are looking for speed and convenience and anything that allows them to feel more in control of time

Reasons to Purchase

*Understand the significance of the different Convenience-aligned trends across FMCG sectors to help support market diversification

*Gain region specific consumer insight, including a clear and up-to-date framework for understanding Asia Pacific consumers

*Access data from two waves of primary research to increase the likelihood of being 'on-trend' with NPD and marketing in the Asia Pacific region

Table of Contents :

TABLE OF CONTENTS

Overview 1

Catalyst 1

Summary 1

INTRODUCTION: THE IMPORTANCE OF TREND-TRACKING 7

Tracking consumer mega-trends is fundamental to long-term success 7

THE FUTURE DECODED: DECIPHERING THE CONVENIENCE MEGA-TREND 21

MEGA-TREND SYNOPSIS: Consumers feel the need to manage a plethora of competing demands on their time 21

TREND: Lifestyle Claustrophobia: time scarcity and time compression increasingly characterize the lives of Asia Pacific consumers and influence the consumption choices they make 24

TREND: Practical Personal and Household Aesthetics: Asia Pacific consumers value the opportunity to adopt simplified, less time intensive personal and household care routines 37

TREND: Mealtime Stress and Simplification: simplifying meal preparation and consumption remains a lifestyle reality for many time-poor consumers in the Asia Pacific region 47

TREND: Mealtime Fragmentation, Informality and Expediency: Asia Pacific consumers are adopting a more flexible and informal approach to food preparation consumption 58

TREND: Efficient Shopping: convenience needs impact upon store selection and in-store behaviors in Asia Pacific 71

APPENDIX 87

Definitions 87

Methodology 87

Further reading and references 88

Ask the analyst 90

Datamonitor consulting 90

Disclaimer 90

For more information, please visit :

http://www.aarkstore.com/reports/Profiting-From-Consumer-Mega-Trends-in-Asia-Pacific-Convenience-36112.html

by: Aarkstore Enterprise

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