Avoid Mistakes when using internet video for business marketing
Avoid Mistakes when using internet video for business marketing
The use of internet video for business marketing is quickly becoming a common trend for both large and small businesses to get web traffic. This is probably because of recent research that has shown internet video sites as being some of the most popular on the web market leader YouTube is in the top 5 most visited sites in the world.
Video content is increasingly being ranked above text on search engine results due to the lower competition for the same keywords. Internet video is thus an integral part of online marketing. Even then, the success of an online video is not automatic there are a number of mistakes businesses make and thus realize a less than satisfactory return on their marketing efforts and limited web traffic.
One of the major mistakes is the failure to optimize the video for search engines. Some business owners upload videos for the sake of having a video out there' and in the hope that it will somehow attract the requisite web traffic.
However, such dependence on luck is farfetched. A poorly optimized video will not be ranked high by search engines thus attracting little or no web traffic. For best results, one must perform research on what relevant keywords would attract the most web traffic and then integrate the keyword in the naming of the video and its description.
Another common mistake made when using internet video for marketing is the failure to call viewers to action. There is a particular purpose and message for which the video is created. An online marketing video would be incomplete without a call for action. Businesses must think about the results they would expect from the video marketing campaign in terms of increased web traffic.
Is the goal to drive web traffic to the business' website? Is it to persuade the viewer to make a purchase? If the goal is to increase traffic to the website, then the call to action would involve asking viewers to visit the website for more information. Having a captivating video but one that leaves the viewer wondering what next would be a loss.
Focusing on YouTube only is another major mistake in internet video marketing. YouTube is by far the largest video web site on the web. But despite its huge web traffic, businesses must diversify and get creative when it comes to where they post their videos. For instance, internet marketers often forget to use social networking sites.
The largest social networking sites such as FaceBook and MySpace allow users to upload videos for free. Given the sheer numbers of users on such social networking sites (FaceBook has more than 400 million accounts), they can be a powerful means to launch an internet video marketing campaign. Using social networking sites can be particularly effective when an organization is targeting a particular niche target market to get web traffic and increase its revenue.