Welcome to YLOAN.COM
yloan.com » Marketing » B2B Data Cleansing - How to prepare for any marketing campaign
Marketing Advertising Branding Careers-Employment Change-Management Customer Service Entrepreneurialism Ethics Marketing-Direct Negotiation Outsourcing PR Presentation Resumes-Cover-Letters Sales Sales-Management Sales-Teleselling Sales-Training Strategic-Planning Team-Building Top7-or-Top10-Tips Workplace-Communication aarkstore corporate advantages development collection global purchasing rapidshare grinding wildfire shipping trading economy wholesale agency florida attorney strategy county consumer bills niche elliptical

B2B Data Cleansing - How to prepare for any marketing campaign

B2B Data Cleansing - How to prepare for any marketing campaign


Preparing for a telemarketing campaign

The preparation for any marketing campaign is one of the most critical issues that will determine its ultimate success.

Accurate data means you can deliver your message to the right people in the right companies. However, data whether bought from a list broker or in your CRM database is not necessarily "fit for the purpose" for marketing. Our research has shown that marketing databases have a typical error rate of 60%, primarily due to:


Prospect companies that do not meet your prospect qualification criteria

Incorrect contact details (Phone number or address)

Key decision making contacts having left the company

Key decision making contacts not being present

Key decision making contact details missing (Email address, job titles)

Here are some of the ways to prepare your data for a telemarketing campaign or any other marketing campaign.

Firstly, visualize who you want to win business from and then build a data set that will accurately represent the prospect companies that you wish to market your business too. Once achieved, visualize who in these companies you want the sales team to be meeting to increase chances of a sale. When you are visualizing this think about:

Define a specification of the vertical(s) / type(s) of business you wish to target

Define who you do not wish to do business with

Create a list of all the companies similar too or competitors of your current and past clients

Understand what characteristics you need a prospect company to have so that it is more likely than not to be a profitable client

Understand the job title and, or responsibility, of people within a company that would make the buying decision for your product

Which individuals have you proved to be the most effective to arrange a sales meeting in the past

Understand the job title and, or responsibility of people that you do not want to arrange a sales meeting with, as they are unlikely to either make the ultimate decision or influence the sales process

How to cleanse data?

Once the data has been gathered - whether obtained from a third-party, list broker or from your own data - examine all of it, line by line. Discard all the companies that fail to meet the specification you visualized. Next contact every company by phone up to 3 times to ensure the data is accurate and each individual has been correctly identified. All the time watching out for:

Duplicate entries of the same company not picked up by software and make them into one record. Watch out for common data entry issues that create duplicates. You will often find

Limited / ltd / LTD/ Ltd

Acronyms with or without spaces ABC ltd or A B C ltd

Acronyms and full names BBC and British Broadcasting Corporation

Companies that have changed name but entered under both the old and the new

Mergers and Acquisitions

Incorrect phone numbers and addresses

Spelling errors of companies, people and titles

Companies that are no longer trading or insolvent


Old contacts that no longer work for the companies

Ask for the names of as many new contacts as possible and their contact details (direct line, email address, postal address.)

Finally, it's time to get started on the campaign

Having cleansed the data you are ready to start the telemarketing campaign. However never forget that all the work that you complete in the preparation is only a starting point and accounts for approximately 80% of the total information you can gather. The remaining 20% can be found out every time you call a company. Confirming contacts are still with the company, finding missing contacts names, adding direct dials and email addresses are all essential maintenance of a data set that enables you to be as effective as possible when you call.
Global Recession and its Impact on UK Labor Market Innovative age group of content promoting With It's what I resembling to call, article Marketing 2.0 Why to opt for Online marketing St. Louis Defining, setting and achieving marketing objectives Bulk Email Marketing – A quick Snapshot 3 Affiliate Marketing Tips For Greater Conversion Rates Affiliate Marketing Tips For Getting Your First Profits Affiliate Marketing Could Be For You Affiliate Marketing Tips that You Can't Ignore 3 Affiliate Marketing Tips You Should Never Overlook Have You Heard About These Affiliate Marketing Tips? China Wholesale Market Guaranteed Toward Explode Your Traffic Oppose And Swell Your Profit Flows with This Methods
print
www.yloan.com guest:  register | login | search IP(216.73.216.35) California / Anaheim Processed in 0.017194 second(s), 7 queries , Gzip enabled , discuz 5.5 through PHP 8.3.9 , debug code: 64 , 4106, 66,
B2B Data Cleansing - How to prepare for any marketing campaign Anaheim