BASF 2010, invested heavily in China Asia-Pacific strategy to plastic - BASF, the Asia-Pacific strategy, plastics - chemical industry

BASF 2010, invested heavily in China Asia-Pacific strategy to plastic - BASF

, the Asia-Pacific strategy, plastics - chemical industry

BASF campus recruitment propaganda landing in 2010 in Guangzhou

HC Chemical Network News, BASF in March 23, 2010 disclosure of its Asia-Pacific Development: Exploring the sustainable development model, development of new chemical industry, efforts to achieve the 2020 Asia-Pacific

Sell Volume than the 2008 goal of doubling that to 200 million euros. The company will actively participate in the Asia Pacific market growth, to invest in plastic business Zhong Jin, a large proportion of investment will be used for the Chinese market.

The Chinese market as quickly seize opportunities for recovery, the second half of 2009, BASF's production and sales began to rise. International oil prices lead to lower prices, the company annual sales of 50.7 billion euros compared with 2008, despite a decline, but output is still growing. Post-crisis era in the adjustment of industrial structure and change

Economy Important period of growth patterns, BASF presented to world-class petrochemical base, innovative

Environmental protection Concept as the core, with a strong ability to support scientific research to first-class customer service-oriented development strategy.

BASF said that China is the focus of BASF Asia-Pacific market, Chinese market confidence in the future. Objectives in the Asia-Pacific region is higher than the local chemical market growth by 2 percentage points faster, which means that BASF sales in 2020 than in 2008 to double to 200 million euros. To achieve this goal, BASF has decided in 2014, investment in Asia about 20 million euros, an active part in the Asian market growth.

BASF plastic business is the focus of the Asia-Pacific growth strategy in the field, currently the company's plastics business 30% of sales come from Asia. The current global

Plastic raw materials Demand on the rise, Asia's most dynamic markets, the average annual growth rate will reach 6%, while China is Asia's largest plastic consumer, demand accounts for more than half of the Asian market.

It is understood that, 20 billion euros of investment will be used to support a considerable part of the BASF plastics business development in China. Among them, the annual output of 400,000 tons of Chongqing, the new diphenylmethane diisocyanate (MDI) production base plan will be put into commercial operation in 2014, Nanjing Yabaki to the Phase II project in 2011. BASF in Nanjing, Shanghai and Chongqing, the three world-class projects will make it in the base of the Yangtze River to form a complete layout of the Asian plastics materials to provide adequate localization.

Innovation by industry consolidation and development of green plastics solutions, BASF now has a global

Car , Construction, packaging and other fields have achieved remarkable results. Innovative BASF polymer will help stand out from the market. BASF produces the raw materials used for polyethylene terephthalate (

PET ) Bottles, agricultural plastic film and a series of plastic products, while in the car lightweight, energy-saving building materials and eco-friendly plastics, BASF products provide a significant reduction in carbon emissions for creating conditions.

The same time, advanced plastic Additive Products to BASF's plastics business advantage more pronounced. In 2009, BASF, Ciba, after a successful merger, has become the world leader in plastics additives industry. Add a light stabilizer, antioxidant, flame retardants and halogen-free additives, scratch-resistant additive effects, can offer the whole range of new solutions.

BASF fully demonstrated new materials and innovative application of green plastic. Including the use of engineering plastic Ultramid production based on computer-aided engineering (CAE) design of the car oil pan, applied to the 2010 World Expo in Hamburg, Germany Urban Best Practices Area of the low carbon building insulation systems for packaging and agriculture Ecovio series of biological plastic, and the High Speed Rail train track with a polyurethane sealants.

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