BBC Hindi launches India's first mobile site with text and audio

PRESS RELEASE

BBC Hindi launches India's first mobile site with text and audio

New Delhi, 18 August 2010: In a first for the Hindi mobile market, BBC Hindi has launched all its audio programmes on the mobile site, m.bbchindi.com. The programmes will be available on demand shortly following their broadcast on radio.

For users short on time, the mobile site will also provide a one-minute News Summary - updated through the day.

These features are part of the newly launched m.bbchindi.com which caters to all types of mobile phones in India. For phones supporting Hindi text, there is a Text Version (m.bbchindi.com). For phones unable to support Hindi text, there is an Image Version (m.bbchindi.com/image).

Speaking about the new service, Head of BBC Hindi, Amit Baruah said, "Mobile phones are changing the way Indians consume news and information. With the launch of m.bbchindi.com, we aim to bring the BBC's journalistic reputation and credibility to the users of mobile devices."

India had close to 672 million mobile phone subscribers at the end of June 2010. Recently, the country's major telecom operators bid close to $16 billion ( 75,600 crores) for the right to provide 3G services.

BBC Hindi's mobile site has been developed keeping in mind the different needs of a Hindi user. Constantly updated news stories on the site provide a snapshot of the world at any given moment. Users who prefer to listen tonews can download the audio programmes and bulletins and access it at their convenience.

BBC Hindi is the first international broadcaster in India to offer all its audio broadcasts on its mobile site.WhileBBC Hindi does not charge for this service, mobile operators will charge their subscribers for downloading of audio files.

BBC Hindi's Multimedia Editor, Santosh Sinha said, "The Hindi mobile market is still at a nascent stage. A lot of phones still don't support Hindi text. However, we are confident that our mobile site will be accessible on most mobile phones."

BBC Hindi also offers regular audio news updates through 505 10 10 74, a number that works on all mobile networks in India.

Ends//

For more information, visit bbcworldservice.com.

For further detail :

Atul Malikram

9827092823

BBC Hindi launches India's first mobile site with text and audio

By: Atul

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