? Segler admitted that BMW execs considered the possibility, but in the end, chose to reserve that revered name for the firm's original M1 supercar -- a mid-engine exotic designed by Giorgetto Giugiaro and produced by M from 1978-1981. More detailed information on the new BMW 1 Series M Coupe will be released prior to Christmas, in the meantime, visit http://bmwfansite.weebly.com/ for the latest updates.